Acara Partners has hit the road for Sciton’s Rockstars of Aesthetics LIVE World Tour! We loved seeing you in Washington D.C. last month, and this week we’re heading west for Santa Monica, then bundling up for Chicago in early mid-December. Join Sciton’s acclaimed thought leaders and industry partners LIVE and in-person in Santa Monica and Continue Reading…
The State of the Medical Aesthetics Industry – 2021
At the Aesthetic Next 3.0 conference in Dallas, Texas in September, Francis Acunzo delivered his State of the Industry address. During his talk, Francis shared his future predictions for the industry. For those that were not at the conference, we’ve recorded a recap of the big topics we foresee changing the medspa industry in the Continue Reading…
An Early Holiday Season
Each holiday season brings opportunities to see and be seen — in photographs and at in-person and virtual parties alike. Imminent holiday get-togethers generate a demand to look your very best! An early holiday season is upon us. Already!? Supply chain strains, logistics delays and manufacturing crises, as well as an unfulfilled demand for labor Continue Reading…
Webinar Recording Now Available: How to Successfully Launch a MedSpa
What goes into successfully launching a medspa? How can you ensure and plan for success? Join medical spa business expert Francis X. Acunzo, CEO and founder of Acara Partners, as he discusses the top strategies for launching a medspa. Mr. Acunzo speaks to numerous medical spa owners each week, many of whom are experiencing unprecedented Continue Reading…
Acara Brands the Medspa Industry
Jennifer O’Connor is Acara Partners’ lead designer and art director, specializing in brand and marketing design for many of the firms’ clients. We sat down with her to discuss her work with Acara, her tips for creating the perfect logo and what it’s like to have designed more logos for medical aesthetic practices than anyone Continue Reading…
Acara’s Top 5 Tips for Successful Social Media
At Acara Partners, we have team members in many different departments who are experts at what they do. We are starting a monthly series where we invite members of each section of our team to share their “Best Practices.” This month, we are featuring our social media team, Julie Vincent and Donna LaRocque. Our Top Continue Reading…
Social Media Content Strategy for Medspas & Aesthetic Practices
Social media is an ever-changing medium that should be an integral, ongoing part of every medspa and aesthetic practice’s marketing strategy. Not only are the platforms themselves constantly being updated and algorithms changed, but the best content that reaches practices’ target audiences isn’t always the same either. Acara Partners’ social media marketing specialists, Julie and Continue Reading…
Holiday Marketing Tips to Boost Your Medspa’s Sales
Back in January 2020, few would have anticipated what lay ahead: a worldwide pandemic, a shocking blow to the economy that paralleled the Great Depression and the loss of being able to safely spend time with loved ones face to face. The aesthetic medical industry was not spared the impact of COVID-19. Although hardships have Continue Reading…
Keys to Launching a Medspa: Phase Three, Part One
This week, we move into phase three of the Keys to Launching a Medspa series. Part one of phase three consists of architectural and interior design, building your brand, marketing and promotions plan and service development. Architectural and Interior Design Once funding is secured, you can begin both architectural and interior design. Be very critical Continue Reading…
5 Tactics to Maintain Your Marketing Post COVID-19
During the peak of the nation’s stay at home orders during COVID-19, Acara Partners recommended our clients transition to messaging full of compassion and education, letting clients know that they understood the problems they were facing and educating them on products and services. This break from usual marketing campaigns and promotions was a way to Continue Reading…
