When you partner with Acara Partners to market your aesthetic medical practice, you don’t have to choose between customized, comprehensive services and medical spa industry expertise. Whether you’re interested in establishing your online presence and visibility, elevating your brand identity and awareness or reaching and converting a wider audience of potential clients, we offer everything Continue Reading…
How Management Operations and Marketing Work Together
It’s natural to think that marketing is the answer to every business’ shortcomings. Certainly, marketing is a very important vehicle to generate brand awareness, promote specials and bring patients in the door. A strong marketing strategy will help to drive leads to a practice. When done effectively over time, these marketing efforts can support an Continue Reading…
2024 Medspa Industry Trends
Wondering what the future holds for the ever-changing medspa industry? Curious how you can take advantage of current industry trends? We recently spoke with our co-founder and CEO Francis X. Acunzo about his thoughts regarding the top three medspa trends we will be seeing in 2024: 1. Weight loss programs: Semaglutide We are seeing more Continue Reading…
New Podcast Episode | Part 2: The State of Medical Aesthetics in 2023
Earlier this month, Acara Partners’ CEO Francis Acunzo met with PatientNow’s Audrey Neff to record an episode of the True to Form Podcast. This episode, ‘Part 2: The State of Medical Aesthetics in 2023,’ was produced as a follow up to the Part 1 episode recorded in April. During this conversation, the two aesthetic medical Continue Reading…
Top 5 Tips for Marketing Your Medspa This Year
We interviewed our CEO, Francis Acunzo, to learn his top tips for medspa marketing in the current economy. In our “Medspa Advice on the Economy” Instagram reel, Fran responds to the recent buzz about the current economy causing concern among medspa owners. Fran advises, “Focus on the marketing spend that you are currently doing. Maintaining Continue Reading…
Creating Your Medspa Brand
A strong brand synchronizes all the elements of your business — from your website identity to your physical space — to tell a consistent story. During a Brand Envisioning session with Acara Partners, our team of experts will explore your medspa’s vision to create your brand’s identity thoughtfully and meticulously. To do that, we will Continue Reading…
Social Media Best Practices for Medspas
The digital marketing landscape has changed drastically over the past decade. What once was the best way to market your business has now evolved into something faster, better and more cost-effective. We’re of course talking about social media, one of the most powerful tools at your disposal for reaching potential clients and establishing your brand. Continue Reading…
Keys to Successfully Marketing Your Medical Spa
The foundation of a strong marketing strategy begins with the development of a unique brand look and voice. A medspa with a consistent brand will be more successful in its touchpoint efforts to generate brand awareness and drive patient bookings. Acara Partners specializes in marketing strategy for the aesthetic medical industry. Time and time again, Continue Reading…
Recapping AmSpa’s Medical Spa Show 2023
Earlier this month, Acara had the pleasure of traveling to Las Vegas for AmSpa’s Medical Spa Show 2023 and we wanted to give you a quick recap: On Feb. 3, Acara’s CEO Fran Acunzo led an educational Advanced Business session on ‘Exits & Acquisitions.’ Over at Booth #230, members of our consulting and sales team Continue Reading…
Is Your Medspa Prepared for a Possible Recession?
Do you need a plan for your medspa? Have your sales plateaued, declined or not met your expectations? Did your medspa perform as well as you’d planned in 2022? With the current economy, it’s important now more than ever to ensure your medspa’s operations, sales strategy and marketing strategy are optimized for success. Acara Partners Continue Reading…