The foundation of a strong marketing strategy begins with the development of a unique brand look and voice. A medspa with a consistent brand will be more successful in its touchpoint efforts to generate brand awareness and drive patient bookings. Acara Partners specializes in marketing strategy for the aesthetic medical industry. Time and time again, Continue Reading…
Recapping AmSpa’s Medical Spa Show 2023
Earlier this month, Acara had the pleasure of traveling to Las Vegas for AmSpa’s Medical Spa Show 2023 and we wanted to give you a quick recap: On Feb. 3, Acara’s CEO Fran Acunzo led an educational Advanced Business session on ‘Exits & Acquisitions.’ Over at Booth #230, members of our consulting and sales team Continue Reading…
Is Your Medspa Prepared for a Possible Recession?
Do you need a plan for your medspa? Have your sales plateaued, declined or not met your expectations? Did your medspa perform as well as you’d planned in 2022? With the current economy, it’s important now more than ever to ensure your medspa’s operations, sales strategy and marketing strategy are optimized for success. Acara Partners Continue Reading…
Sciton’s Rockstars of Aesthetics Event: Coming to New York, September 17-18
Acara Partners will be joining Sciton in NYC this September for two full days of clinical demos, advanced treatment techniques and emerging industry trends. Thought leaders and critically acclaimed dermatologists, plastic surgeons and industry partners will be in attendance for a weekend jam packed with demos of the hottest technologies, presentations of best practices of Continue Reading…
See Acara Partners at Sciton’s Rockstars of Aesthetics Events
Acara Partners has hit the road for Sciton’s Rockstars of Aesthetics LIVE World Tour! We loved seeing you in Washington D.C. last month, and this week we’re heading west for Santa Monica, then bundling up for Chicago in early mid-December. Join Sciton’s acclaimed thought leaders and industry partners LIVE and in-person in Santa Monica and Continue Reading…
The State of the Medical Aesthetics Industry – 2021
At the Aesthetic Next 3.0 conference in Dallas, Texas in September, Francis Acunzo delivered his State of the Industry address. During his talk, Francis shared his future predictions for the industry. For those that were not at the conference, we’ve recorded a recap of the big topics we foresee changing the medspa industry in the Continue Reading…
An Early Holiday Season
Each holiday season brings opportunities to see and be seen — in photographs and at in-person and virtual parties alike. Imminent holiday get-togethers generate a demand to look your very best! An early holiday season is upon us. Already!? Supply chain strains, logistics delays and manufacturing crises, as well as an unfulfilled demand for labor Continue Reading…
Webinar Recording Now Available: How to Successfully Launch a MedSpa
What goes into successfully launching a medspa? How can you ensure and plan for success? Join medical spa business expert Francis X. Acunzo, CEO and founder of Acara Partners, as he discusses the top strategies for launching a medspa. Mr. Acunzo speaks to numerous medical spa owners each week, many of whom are experiencing unprecedented Continue Reading…
Acara Brands the Medspa Industry
Jennifer O’Connor is Acara Partners’ lead designer and art director, specializing in brand and marketing design for many of the firms’ clients. We sat down with her to discuss her work with Acara, her tips for creating the perfect logo and what it’s like to have designed more logos for medical aesthetic practices than anyone Continue Reading…
Acara’s Top 5 Tips for Successful Social Media
At Acara Partners, we have team members in many different departments who are experts at what they do. We are starting a monthly series where we invite members of each section of our team to share their “Best Practices.” This month, we are featuring our social media team, Julie Vincent and Donna LaRocque. Our Top Continue Reading…
