Acara Partners

Steps to Opening a Successful Med Spa

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Steps to Opening a Successful Med Spa

April 1, 2024

Female physician assessing a female patient's skin using a ring light

A medical spa can be a lucrative and satisfying business venture when developed correctly. Launching a successful med spa in today’s thriving market requires a considerable amount of time and dedication. But with the right guidance and expertise, you can turn your dreams into a reality. At Acara Partners, our business consulting experts help you thoroughly establish everything, from your target market and capital investment to your service offerings and staffing.

Backed by our decades of industry experience and knowledge, we’ve outlined the steps to opening a successful medical aesthetic practice — from conceptualization to doors open:

Define your business’ concept.

Developing a solid concept for your business establishes the key components of your vision and mission. Will you specialize in a specific area of aesthetics? What services will you offer? How will these services help enhance your practice? During a business envisioning at Acara Partners, our team will collaborate with you to answer these questions and more as we envision the potential of your business’ vision, mission, concept and program components in the marketplace.

Determine the viability of your concept in a defined market area.

Now that you have established your concept, you will need to determine who will be your target market and where you will be located. Once you have a defined market area (DMA), it’s time to get to know your competitors, including their service offerings, pricing, technology and equipment, customer service, breadth of retail skincare lines and the overall quality of their facility. When you work with Acara Partners for your market assessment, we will conduct an on-site market visit to your DMA, perform a competitive analysis and intelligently forecast sales for the first five years of operation.

Identify your necessary capital investment.

How much money you will need to successfully launch your business can include capital requirements such as professional fees, construction build-out costs, equipment and technology, pre-opening payroll, working capital and so much more. Acara will present the estimated start up investment costs and a full set of financial projections for the first five years of operations in a financial model. Looking at the illustrated future of your business can help you determine whether this venture will be a good return on your investment.

Create a business plan and select your ideal location.

Most med spa owners will apply for bank financing. Lenders will look for good credit (usually a 700+ credit score), a detailed business plan outlining your concept and plan for achieving success, projected financials and owners’ equity (20-25%). The summary of a business plan is a combination of your market strategy, organizational structure and financial position. The next step in the planning process is one of the most important decisions you will make: selecting the site for your location. Acara Partners will work with you to develop a strong business plan and provide guidance throughout the site selection process, including during lease negotiations and discussions about TI allowance and rent abatement.

Build a space that is visually appealing and operationally efficient.

Most med spa owners will apply for bank financing. Lenders will look for good credit (usually a 700+ credit score), a detailed business plan outlining your concept and plan for achieving success, projected financials and owners’ equity (20-25%). The summary of a business plan is a combination of your market strategy, organizational structure and financial position. The next step in the planning process is one of the most important decisions you will make: selecting the site for your location. Acara Partners will work with you to develop a strong business plan and provide guidance throughout the site selection process, including during lease negotiations and discussions about TI allowance and rent abatement.

All the pieces come together in this final phase of your business development — from your building design and establishment of services to your management structure, staffing and training. When running a successful med spa, it’s important to have the operational, sales and marketing knowledge needed to meet your goals. Acara Partners offers ongoing business consulting, brand development and marketing strategy to ensure a smooth operation within your practice, promote brand awareness and penetrate your target market at the highest possible level.

Acara Partners can help you bring your unique vision to life, guiding you through every step of the launch of your new practice. Contact us to learn more about the business development process and how you can get started today.

2024 Social Media Trends for the Med Spa Industry

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2024 Social Media Trends for the Med Spa Industry

March 15, 2024

Today’s social media users want the most access to you as possible. Online booking, shoppable posts, links and in-practice content are all desirable to the target demographic on popular platforms like Instagram, Facebook and TikTok. Wondering how to create effective content that will catch even the wandering scroller?

For tips on the most attention-grabbing ways to boost your online engagement, Acara’s social media experts put together the top social media med spa trends for 2024:

Discussing product and treatment recommendations

As the provider, you want to cement yourself as the expert to build trust among your audience. With that trust in place, first-time and even frequent med spa goers will want to hear your recommendations about what products and treatments to get for specific concerns, skin types or times of year. You can even discuss which products and treatments pair well together to maximize interest. Skin care is something anyone can get into, so go into detail about the ins and outs of using certain products and how to build your ideal regimen of products and treatments.

Capturing before, during and after treatment photos/videos

Choosing where to go for your aesthetic treatments can require careful consideration, especially when you are not familiar with the providers’ work. Showcasing your skills and expertise is one of the best ways to garner engagement on your posts. Not only that, but it also demonstrates why a potential client should come to you over someone else: your ability to provide stunning results. Documenting these results should be in the form of before, during and after photos or videos, showing a client’s progress over time, with their consent, of course. Including the treatment process itself is important to give insight into what people can expect, from the technology to how it feels on the skin. Your followers will also appreciate seeing how you interact with your staff and your clients.

Increasing usage of video and trending content

One of the best ways to give personality to your social media feed is with videos. This is where you can give viewers an inside look into your practice, your staff and the treatments you’re doing. Whether you want to stick to educational content with tips and tricks or service benefits, or you want to put your comedic side on display, there are so many ways you can take advantage of short-form videos in both a post and story format. Staying up to date with what’s trending online can be a great source of inspiration and a way to attract a wider audience. Using trending audios, filters and hashtags can all culminate to boost your practice’s visibility. To encourage optimal engagement, be aware of video length, flow and quality, but most of all, have fun with it and be creative!

Expressing your and your staff’s personality

Your social media page is the ultimate platform to interact with potential clients in real time. Talk to them directly about what’s going on at the practice. Is there an event coming up, or a special promotion or giveaway? Static posts are good to have but if you’re comfortable in front of the camera, use your bubbly or friendly personality to let them know yourself. If you’re opposed to a personal cameo, your staff’s internet savviness can be a huge advantage to your social media presence. Putting them on camera — whether it’s an introduction post, trending reel content or a treatment video — can help you appeal to a younger generation of clients who are looking for people around their age who share an interest in aesthetics.

At Acara Partners, we understand that social media trends and best practices are constantly evolving. To learn how our data-driven, lead generating strategy can help optimize your marketing and social media efforts, contact us today!

Full-Service Med Spa Marketing at Acara Partners

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Full-Service Med Spa Marketing at Acara Partners

March 1, 2024

When you partner with Acara Partners to market your aesthetic medical practice, you don’t have to choose between customized, comprehensive services and medical spa industry expertise. Whether you’re interested in establishing your online presence and visibility, elevating your brand identity and awareness or reaching and converting a wider audience of potential clients, we offer everything your business will need to succeed in today’s competitive marketplace.

Backed by management support, we provide lead generating strategy that drives results through a variety of ongoing creative marketing materials as well as project-based brand and website solutions:

Account Management & Marketing Strategy

You will have access to one-on-one support from our account managers who will help develop lead generating strategy to optimize your marketing efforts. Through the execution of a wide range of marketing initiatives, we highlight what makes your practice unique and competitive.

Social Media Management

Our social media experts create engaging content tailored to your target audience as well as current industry trends. We can manage a social media presence for your practice across multiple platforms to grow your community engagement with a clear strategy in place.

Website Hosting & SEO

While your website is secure and accessible on our servers, we will continue to maintain its optimal performance as well as implement effective search engine optimization (SEO) strategies to improve your Google ranking over time.

Paid Search

Utilizing pay-per-click campaigns (PPC), or Google Ads, is a strong lead generating effort that our digital marketing experts manage to help you reach a wide audience of online users and drive traffic to your website.

Content Creation & Copywriting

Our skilled copywriting team adds an original touch to each piece of our marketing. From blogs and press releases to emails and social media, we use our industry knowledge and SEO expertise to create unique content written in your brand voice and optimized for online visibility.

Creative Graphic Design

At the forefront of our graphic designers’ creative mind, whether it’s a promotional or educational design, is meticulously weaving your brand throughout every aspect of the piece — from the font, images, sizing and everything in between.

Email Marketing

Our emails are developed with original, industry-rich content, thoughtfully designed and optimized to help you engage with your audience and grow brand awareness with every strategic campaign message.

Logo Design & Brand Development

With every element of your branding, our creative team wants your personality to shine through. We can help establish or refresh your brand identity through logo design, color selection, visual imagery, business collateral and more.

Website Design & Development

We build custom branded websites that balance user functionality and visual appearance. Leading the charge is our unparalleled industry knowledge showcased through well-crafted and keyword-optimized content that will help cement your own expertise and drive online traffic.

Our aesthetic medical industry experts can’t wait to work with you! Contact us today to explore your full range of marketing options at Acara Partners.

How Management Operations and Marketing Work Together

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How Management Operations and Marketing Work Together

February 8, 2024

It’s natural to think that marketing is the answer to every business’ shortcomings. Certainly, marketing is a very important vehicle to generate brand awareness, promote specials and bring patients in the door. A strong marketing strategy will help to drive leads to a practice. When done effectively over time, these marketing efforts can support an increase in profits and sales at a medspa. But without a solid foundation, even the most robust marketing strategy and appropriate advertising budget can fall flat.

The aesthetic medical business experts at Acara Partners have worked with hundreds of medspas over the past 20+ years, and one thing remains true for medspas that have improved their sales and profits: they have had a comprehensive business strategy that involves both management and operations consulting support with marketing expertise.

Here’s a look at how management operations and marketing work together to generate success:

Lead capture process

With an improved marketing strategy, a practice can see an uptick in leads, but unless there is a strong lead capture process in place, leads will not automatically result in an increase in appointments, sales and profits. When Acara’s consulting team is brought into a medspa to assess business operations, often our consultants identify a broken lead capture process being a factor that inhibits growth. If we identify room for improvement in a medspa’s lead capture process, our consultants at Acara Partners can provide onsite management training.

Operations review

When Acara’s consultants evaluate a medspa’s operations, we review the practice’s hours of operation, provider hours of availability, utilization of treatment rooms and overall earning potential. During Acara’s market assessment, the consulting team will assess the competition’s prices, services, technologies, facilities and online presence. Are you a low-cost leader in your market and as a result are struggling to reach margins that will make you profitable? Prices that are too low can hinder the perceived quality of your medspa. Groupon and deep discounts will do this too. On the other hand, when a medspa’s prices are too high, it will be difficult to compete with other practices in the area. Our goal is to help medspa owners understand their position in the marketplace. With consulting’s market assessment report and recommendations for improvement, Acara’s marketing team will develop an effective strategy for promotions and specials.

Patient satisfaction

For Acara’s marketing team to contribute to not just an increase in new patients, but long-term patient loyalty, a medspa will need to have the following structure in place:

1. Start with a comprehensive consultation process, which includes health history intake and a clinical exam by a provider.

2. There should be trained and friendly front desk staff to answer phones and online inquiries, greet walk-ins and guide patients to their appointments in a consistent and professional manner.

3. Seeing patients on time goes a long way! This often begins with structuring each bookable appointment for an appropriate amount of time and allowing for prep and post-treatment care time. Providers should be expected to conduct services in a timely manner so they can see their next patient on time, too.

4. A strong checkout process is key. The front desk staff is the first and last member of the medspa that a patient will see. It’s important to make a lasting impression. A strong checkout process will include asking how the treatment went, booking the next appointment and a friendly, appreciative send-off. Patients should leave happy and confident!

5. Lastly, patients should receive an email or text message with a link to share their experience. Soliciting a review allows the practice to catch any negative feedback and resolve it with the client. Positive feedback can also be utilized as the practice’s next great review which will help the medspas’ reputation and encourage new patients to give you a try.

Certainly, revamping your medspa’s marketing strategy will support the initiative to increase profits and sales, but in our decades of experience as consultants for medspas, the only tried-and-true methodology is to approach a medspa with both consulting and marketing expertise. Contact us today to learn more about how your medspa can grow with Acara Partners.

2024 Medspa Industry Trends

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2024 Medspa Industry Trends

February 1, 2024

Wondering what the future holds for the ever-changing medspa industry? Curious how you can take advantage of current industry trends? We recently spoke with our co-founder and CEO Francis X. Acunzo about his thoughts regarding the top three medspa trends we will be seeing in 2024:

1. Weight loss programs: Semaglutide

We are seeing more and more medspas incorporating semaglutide into their comprehensive weight loss programs. Semaglutide, a glucagon-like peptide-1 receptor agonist, or GLP-1 RA, has become a notable trend in the world of weight management due to its effectiveness in promoting weight loss. This prescription medication works by mimicking the GLP-1 hormone, helping to curb hunger and reduce overall caloric intake. Many medical spas and wellness centers across the country are now offering semaglutide as a series of self-administered injections to help qualified patients lose weight over time. As more patients find success and convenience receiving weight loss treatment through their local medspas, we will see this trend continue to grow throughout 2024.

2. Sciton® lasers: Halo® and Moxi®

The demand for Sciton laser services in medspas around the globe is only predicted to rise this year. Particularly, we are seeing a Halo and Moxi phenomenon, and for good reason. Halo, the world’s first hybrid fractional laser, is one of Sciton’s most sought-after modalities, helping patients everywhere achieve a “Halo glow” with shorter downtime than similar lasers. Halo can deliver remarkable complexion benefits, improving the appearance of aging skin with consistent and precise results every time. For the prejuvenation demographic, medspas are gravitating toward Moxi, a gentle yet powerful fractional laser designed with all skin types and ages in mind. Moxi appeals to those who want to delay signs of aging as well as those who are looking to maintain beautiful skin year-round. As a preeminent leader in laser aesthetics, it is no wonder so many business owners are continuing to integrate Sciton platforms into their practices.

3. Increase in 25- to 34-year-old patients: Neurotoxins and filler

We are seeing an incredible spike in business from patients between 25 and 34 years old wanting neurotoxins and fillers. As medical aesthetics becomes more widely accepted, younger people are taking more of an interest in prolonging their youth and prioritizing self-care. To capture the Gen Z and Millennial audience, we know that injectables like Botox® and lip filler are a must-have service offering. But that’s just the tip of the iceberg. We’re also seeing that younger patients are coming in already knowing what they want. Through social media, they’re educating themselves and seeing the benefits of these treatments firsthand before scheduling a consultation. That’s why we are seeing more medspas giving the online viewer a closer look inside their doors. Instead of merely stating that they offer neurotoxins and dermal fillers, medspas are sharing before and after images, in-practice videos and treatment demonstrations on social media as a way to showcase their skills and build trust among a broader audience. Engaging with this age group is a trend we see many medspas hopping on in 2024 and beyond.

The Acara Partners team can help your practice navigate the ever-evolving aesthetic world with industry knowledge and marketing expertise! Contact us for more 2024 suggestions and business information.

5 SEO Tips to Improve Your Ranking

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5 SEO Tips to Improve Your Ranking

January 15, 2024

Organic search is one of the main sources of website traffic, so being visible on Google is essential to maintaining your business’ online presence. Whether you are in the process of building your practice’s website, just launched it or are looking to elevate your current visibility status, leveraging search engine optimization (SEO) is key. With so many websites out there, there’s never a guarantee you’ll appear at the top spot of search results, but there are steps you can take to improve your ranking over time.

We asked our SEO experts at Acara Partners for their top tips and tricks to effectively implement SEO into the creation of your website and utilize it on a regular basis — here’s what they recommend:

1. Use a mix of short-tail and long-tail keywords

One benefit to using long-tail keywords is that they allow you to be more specific and ensure that your content can be found by the target audience searching for it. However, this can also mean that those words have a low search volume. Short-tail keywords often offer a higher search volume and more website traffic. One challenge with these words is that they require more SEO effort on your part because they are so broad in topic and can be difficult to rank. Therefore, the best strategy here is to use a mix of both throughout your content.

2. Optimize your keyword usage

While you may be tempted to use keyword stuffing as an “easy” way to improve SEO, web crawlers can spot this overuse and ultimately have the site demoted in the SERPs (search engine results pages), lowering your rank. Instead, we recommend using keywords in moderation throughout paragraph text, headers and meta descriptions where they fit naturally.

3. Take advantage of backlinks

Your relationships with other companies or local businesses can be instrumental in improving your SEO. By having other websites link to your website, or a specific page on your website, you can increase your traffic as well as your ranking. This is because search engines will recognize that other websites trust you enough to link directly to your site. The more quality backlinks you have, the higher you can rank.

4. Don’t overload your pages with code

While they can be attractive, large and code-heavy web elements can hurt page load speed. Online visitors will not want to stay on a website that’s slow to load or difficult to navigate. It’s important to check in on the health of your website pages often and make adjustments to improve user functionality and experience.

5. Create and use branded keywords

An easy way to rank high for keywords is to make your own. This can be the name of your medspa, a unique treatment that only you offer or the name of your medspa along with a non-branded service you offer. Once you’ve established recognizable names for your memberships, events, seasonal specials, etc., consistently using those branded keywords can help your customers find you more easily.

Contact us today to learn more about developing an SEO strategy with Acara Partners to outrank your competitors and accelerate your practice’s success.