As we head into the holiday season, it’s not too early to start thinking about your 2022 capital investments. It’s very important to place your large ticket item orders early so that you can accept delivery before the end of 2021 and be able to take advantage of IRS Section 179. Not sure what Section Continue Reading…
What MedSpas Can Learn From Traditional Spas
Acara Partners is always open for learning opportunities and to connect with other industry experts to exchange ideas, discuss advances in best practices and keep abreast of changes in regulatory compliance. We recently sat down (virtually) with two esteemed colleagues for a conversation about our medical spa community. Francis Acunzo, Acara’s CEO, was joined by Continue Reading…
The State of the Medical Aesthetics Industry – 2021
At the Aesthetic Next 3.0 conference in Dallas, Texas in September, Francis Acunzo delivered his State of the Industry address. During his talk, Francis shared his future predictions for the industry. For those that were not at the conference, we’ve recorded a recap of the big topics we foresee changing the medspa industry in the Continue Reading…
An Early Holiday Season
Each holiday season brings opportunities to see and be seen — in photographs and at in-person and virtual parties alike. Imminent holiday get-togethers generate a demand to look your very best! An early holiday season is upon us. Already!? Supply chain strains, logistics delays and manufacturing crises, as well as an unfulfilled demand for labor Continue Reading…
Keys to Launching a Medspa: Phase Three, Part Two
This week is our final post in the Keys to Launching a Medspa series. In this final phase, we cover equipping your medspa, management systems, recruiting your team, and finally, opening your medspa! Equip Your Medspa Define all the things that you will need to facilitate the procedures and treatments on the service menu. These Continue Reading…
How Treatment Plans Increase Sales
You’ve just finished up a consultation, and your lead is walking out the door without booking a service and with nothing in their hand to explain what they learned over the past 30-60 minutes. Does this sound familiar? Our team consistently visits aesthetic medical practices that do not utilize a documented consultation process. If you Continue Reading…
The Road to 10,000+ Patients
From the start, Jennifer, was determined to own and operate a successful Medical Aesthetic Practice. Jennifer was a well-established Aesthetician, who knew the ins and outs of procedures, retail, and customer service. So naturally, Jennifer felt that business ownership was the next step in finding intrinsic and monetary success. What Jennifer didn’t realize was that Continue Reading…
How Gift Cards May Fit Into Your Marketing Strategy
Gift cards are a popular way to promote many small businesses, and in particular, may be a wise marketing strategy for your medical spa. By adding gift cards to your strategic marketing plan, you are able to engage customers and hopefully encourage them to return to your business. Before I go any further, I want Continue Reading…
The Importance of Lead Capture
Most of the time, business people think of marketing as “advertising.” While this is true, it’s only part of the picture. Marketing includes an array of activities of establishing and promoting your brand (getting the word out), plus capturing the responses to your promotions. Whether you are promoting your business using digital communications (social media, Continue Reading…
Attributes of a Successful Practice Manager
The practice manager for one of our clients contacted us recently and felt that the upcoming month’s sales projections were too low! This practice had surpassed their budget goals for the previous two months and the practice manager certainly expected this trend to continue. That led me to contemplate: what are the top attributes of Continue Reading…
