Business Strategy

Partner with the Most Experienced Team in the Industry


Handshake between two men

Partner with the Most Experienced Team in the Industry

May 15, 2024

When you pursue any business venture, who you choose to work with is a crucial decision. Within a niche, ever-evolving industry like medical aesthetics, experience matters. Instead of hiring an agency that outsources overseas or to freelancers who don’t understand medical aesthetics, partner with the most experienced team in the industry.

When you hire Acara Partners, you’ll know exactly what you’re getting: decades of industry experience, a proven track record of success and business consulting and marketing expertise. Acara prides itself on 21 years of business as a full-service agency, collaborating in-house at our Branford, CT office to deliver the highest quality of service to our clients.


We begin our story at the start of the medical aesthetic movement, when in 1996 our co-founder and CEO Francis X Acunzo and his wife and co-founder Colleen launched the very first medical spa through a business venture with their Boston-based spa company and a leading cosmetic laser company. After years of cultivating industry knowledge, experience and professional relationships, Francis and Colleen founded Acara Partners in 2004, the first business consulting agency dedicated to the aesthetic medical industry. Just four years later in 2008, Acara Partners expanded as a full-service marketing agency, the first specializing in the aesthetic medical industry.

Proven track record of success

Acara Partners has been creating and implementing business and marketing plans that drive success for over two decades. In that time, we have worked with more than 350 aesthetic medical practices, developed more than 180 med spas nationwide, written over 350 business plans and secured over $100M in total capital. Acara is proud to be one of the industry’s most preferred consulting and marketing groups for physicians and entrepreneurs who want to open a med spa and for new and existing practices that want to increase leads, sales and profits.

Med spa consulting and marketing expertise

We know what works best in this industry because we’ve worked with and learned from the best. Backed by a deep understanding of consumer behavior and industry trends, our med spa consulting and marketing experts can tell you which services are most in-demand in the current market, yield optimal results and have the highest client satisfaction rates. To bring your unique vision to life with proven results and success, we offer expertise in business development, business consulting, marketing strategy and implementation, website design and development, logo design and brand development and more.

Partner with the experts and we’ll get you where you want to be! To learn more about starting your own med spa or growing your aesthetic medical practice, contact us today.

FTC Rule Bans Non-Competes, What That Means for Your Med Spa


People's hands examining a document on a desk

FTC Rule Bans Non-Competes, What That Means for Your Med Spa

April 25, 2024

In a groundbreaking decision on Tuesday, April 23, the Federal Trade Commission (FTC) issued a final rule to ban non-competes nationwide. Non-compete agreements are clauses within employment contracts that prevent employees from working for a competing business. This shift in U.S. labor policy will have a significant impact for employers and employees within the healthcare industry where non-competes are often implemented. These regulations will take effect in 120 days.

So, what does this mean for the hiring process and employment contracts for your aesthetic medical practice? Let’s break down the FTC’s ruling and what this means for each party involved:


Under the final rule, employers nationwide are prohibited from using non-compete agreements in employment contracts that restrict employees from working for or starting a competing business. Employers must now reevaluate their hiring process and employment contracts to comply with the FTC’s new regulations.


Both independent contractors and workers of an employer, whether paid or unpaid, are subject to this rule. Employees now have the freedom to pursue new career opportunities within their industry without legal restriction. This decision represents a significant milestone for labor policy and employee rights.

Existing non-competes

Existing non-competes can only remain in force for senior executives who earn more than $151,164 annually and who are in policy-making positions. While existing non-competes for all other employees do not have to be formally rescinded, employers will have to provide notice to those employees that the agreements will no longer be enforced against them. New non-competes will be banned for all employees including senior executives. We recommend consulting with legal counsel regarding proper compliance within your state as legal challenges are likely to arise.

Alternatives to non-competes

You have other options to protect your practice’s sensitive information, patient records and other investments without needing to resort to non-compete agreements. Employers can enforce trade secret laws and non-disclosure agreements (NDAs) to safeguard their business’ interests. To retain staff without non-competes in place, the FTC recommends shifting hiring strategies to improving the work environment and offering competitive compensation packages.

In conclusion

We reached out to our trusted healthcare attorneys at Dental & Medical Counsel, P.C. for their legal perspective regarding the FTC’s final rule:

“The FTC’s ban on non-compete agreements signals a shift in labor policy, prompting aesthetic medical practices to rely more on alternative legal instruments like NDAs and trade secret laws to protect proprietary procedures and information. Assuming the law is not challenged, practices must now prioritize creating an appealing work environment through investment in employee development with technology such as HR for Health and competitive compensation while bolstering legal frameworks for confidentiality and data protection to navigate the new regulations and retain top talent effectively.” – Ali Oromchian, J.D., LL.M., Dental & Medical Counsel, P.C.

By remaining informed, adhering to legal advice and using proactive compliance techniques, your aesthetic medical practice can adapt to this change and thrive. Contact us to learn how our business consulting services can help you navigate today’s ever-changing business environment.