Acara Partners

4 Reasons Why You Need a Monthly Social Media Strategy

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4 Reasons Why You Need a Monthly Social Media Strategy

June 15, 2024

Does your practice have a social media strategy in place? Or are you just posting on the fly, wherever and whenever you can? Your answer can be a huge determining factor in the success of your efforts. At Acara Partners, we know that a strong social media strategy is crucial for fostering a loyal audience, building user engagement and increasing leads.

If you’re looking to step up your social media game, here are the top reasons why you need a monthly strategy, according to our experts:

#1: Social media is one of the biggest drivers of engagement.

No matter your target audience, odds are they are on at least one social media platform. There are few places where you can have as big of an impact as on social media, where engaging content and paid advertising can reach a wider audience than you ever thought possible. With that mind, you want to make your contributions to your social pages count. A clear strategy will consider what content is performing best, how your competitors are generating buzz and what goals to set to see the best results.

#2: Knowing how to promote services and products on a social platform is different from regular marketing efforts.

Traditional marketing efforts have been forever changed by the internet, making them more expensive, less targeted and more difficult to measure. Social media marketing allows you to target specific demographics, create budget-friendly campaigns, foster lasting engagement and measure the success of your efforts. A data-driven strategy considers more than location, gender and age; today’s social media management tools can also provide metrics about behaviors and purchasing patterns to create more personalized campaigns.

#3: Your social media profile is an important reflection of your brand.

If you’re not fully engaged on social media, you’re being left out of the conversation both your audience and your competitors are having. Your page is a key source of information for potential clients, so it’s important to effectively manage your brand’s online reputation. Replying to comments and direct messages, posting frequently and consistently and building relationships with influential accounts are just some of the steps you can take to create a positive brand image.

#4: Rising demographics utilize social media as a purchasing tool.

Today’s era of social media has a large focus on commerce. For many people, social media is one of the first places they will visit to determine whether they will buy your product or service. With a strategy in place, you can identify where you may be losing out on potential sales and modify your efforts, such as sharing client experiences and encouraging them to do the same on their own pages. After all, one of the biggest influences on consumer purchasing decisions are the reviews and recommendations of other users.

At Acara Partners, our marketing experts can provide the strategy for all your digital efforts, including your online social media presence. Our experts not only create monthly social media calendars with optimal posting dates and times, but also know how to best fill them with industry-relevant content that drives engagement.

Contact us today to learn how we can optimize your digital marketing efforts with a customized, data-driven social media strategy.

Looking to Add Aesthetic Services to Your Practice? Acara Can Help!

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Looking to Add Aesthetic Services to Your Practice? Acara Can Help!

June 1, 2024

By adding aesthetic services to your practice, you can stay competitive and be a part of a thriving industry with an ever-expanding client base. Med spa treatments like neurotoxins, fillers and lasers are not only lucrative, but also a natural fit — an extension of the medical care you’re already providing to improve the lives of your patients.

The demand for aesthetic services has never been higher, so why wait? Here are three reasons you should consider adding them to your practice:

1. Cash-based business

Most aesthetic services are deemed cosmetic and not medically necessary, so there is very little to no engagement with insurance companies. Instead, your practice collects payment at the time of treatment, making the addition of aesthetic services a more profitable and less complicated business venture.

2. Increases service variety

After completing the necessary training and certification, it is fairly simple for doctors and other medical professionals to practice aesthetic medicine. By expanding your service offerings, you can garner more interest in your practice and enhance your overall financial stability. Aesthetics are also an exciting opportunity to add variety to your career, breaking you out of your normal routine of care.

3. More attractive to more patients

Aesthetic services can attract a wider patient base, including those well-versed in aesthetics and those who may benefit from a new way to treat the concerns you already cover. Botox®, for example, can help relieve chronic migraines and excessive sweating. For many patients who are looking to boost their confidence through aesthetics, receiving care from someone they already know and trust is a huge advantage.

How Acara Partners can help

As the most experienced team in the aesthetic medical industry, we know what gets optimal results, has high client satisfaction rates and is most in demand in today’s market. Through a market assessment, our business consultants will thoroughly analyze and assess your current patient population, defined market area and competition to help:

  • Determine what are the best services to add
  • Decide what technology and equipment to start off with
  • Give recommendations for pricing, staffing needs and pay scales
  • Conduct sales consultation training, which is very different from an insurance-based practice

We’re eager to lead your business toward increased profitability and enhanced overall performance! Contact us today today to learn how Acara can help facilitate the addition of aesthetic services into your practice.

Partner with the Most Experienced Team in the Industry

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Partner with the Most Experienced Team in the Industry

May 15, 2024

When you pursue any business venture, who you choose to work with is a crucial decision. Within a niche, ever-evolving industry like medical aesthetics, experience matters. Instead of hiring an agency that outsources overseas or to freelancers who don’t understand medical aesthetics, partner with the most experienced team in the industry.

When you hire Acara Partners, you’ll know exactly what you’re getting: decades of industry experience, a proven track record of success and business consulting and marketing expertise. Acara prides itself on 21 years of business as a full-service agency, collaborating in-house at our Branford, CT office to deliver the highest quality of service to our clients.

History

We begin our story at the start of the medical aesthetic movement, when in 1996 our co-founder and CEO Francis X Acunzo and his wife and co-founder Colleen launched the very first medical spa through a business venture with their Boston-based spa company and a leading cosmetic laser company. After years of cultivating industry knowledge, experience and professional relationships, Francis and Colleen founded Acara Partners in 2004, the first business consulting agency dedicated to the aesthetic medical industry. Just four years later in 2008, Acara Partners expanded as a full-service marketing agency, the first specializing in the aesthetic medical industry.

Proven track record of success

Acara Partners has been creating and implementing business and marketing plans that drive success for over two decades. In that time, we have worked with more than 350 aesthetic medical practices, developed more than 180 med spas nationwide, written over 350 business plans and secured over $100M in total capital. Acara is proud to be one of the industry’s most preferred consulting and marketing groups for physicians and entrepreneurs who want to open a med spa and for new and existing practices that want to increase leads, sales and profits.

Med spa consulting and marketing expertise

We know what works best in this industry because we’ve worked with and learned from the best. Backed by a deep understanding of consumer behavior and industry trends, our med spa consulting and marketing experts can tell you which services are most in-demand in the current market, yield optimal results and have the highest client satisfaction rates. To bring your unique vision to life with proven results and success, we offer expertise in business development, business consulting, marketing strategy and implementation, website design and development, logo design and brand development and more.

Partner with the experts and we’ll get you where you want to be! To learn more about starting your own med spa or growing your aesthetic medical practice, contact us today.

How to Dominate the First Page of Google Search Results

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How to Dominate the First Page of Google

May 1, 2024

Reaching the top of Google search results can boost your online presence significantly, leading to more visitors to your site and, eventually, through your doors. As a rule of thumb, you want your business to appear at least five times on the first page with different sources. There are several search engine optimization (SEO) avenues to take to influence your page dominance on Google, one of which is utilizing organic keyword-rich content.

In addition to paid digital advertising, which can appear above organic rankings on search result pages, the cornerstone of your SEO strategy should include high quality content such as:

Press releases

One of the main SEO benefits of press releases is backlinking. Adding hyperlinks within press releases, which are distributed to a global audience of journalists, helps garner traffic to your website from other sites. If you’ve chosen a newsworthy topic that is relevant to your target demographic, relevant media outlets and websites will pick up your release and share it amongst their audience. Since large media sources have higher content frequency and wider online visibility, it gives your business’ press releases a higher chance of appearing toward the top of search results, maybe even before your actual website.

Blog

More than any other pages on your website, blogs are the perfect opportunity to create relevant content that is rich with top-searched keywords and will boost organic traffic. By posting consistently, blogs offer so many chances to answer the hundreds of thousands of queries people in your area are searching for. For blogs to effectively reach the top spots on Google, it’s important to identify your target audience, conduct keyword research and formulate a catchy title that either begs a question, showcases data or does a comparison.

Claiming the coveted top result on Google isn’t easy to do without the right SEO knowledge and strategy. That’s where the digital marketing experts at Acara Partners come in! We can help you elevate your ranking with proven tools and techniques, helping your content:

  • Reach a large audience
  • Have long-lasting visibility
  • Bring about brand awareness
  • Drive organic traffic and generate leads
  • Shape your positive digital reputation
  • Support your overall marketing efforts
Contact us to learn more about how our content marketing expertise and capabilities can help your aesthetic medical practice increase online visibility, leads, sales and profits.

FTC Rule Bans Non-Competes, What That Means for Your Med Spa

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FTC Rule Bans Non-Competes, What That Means for Your Med Spa

April 25, 2024

In a groundbreaking decision on Tuesday, April 23, the Federal Trade Commission (FTC) issued a final rule to ban non-competes nationwide. Non-compete agreements are clauses within employment contracts that prevent employees from working for a competing business. This shift in U.S. labor policy will have a significant impact for employers and employees within the healthcare industry where non-competes are often implemented. These regulations will take effect in 120 days.

So, what does this mean for the hiring process and employment contracts for your aesthetic medical practice? Let’s break down the FTC’s ruling and what this means for each party involved:

Employers

Under the final rule, employers nationwide are prohibited from using non-compete agreements in employment contracts that restrict employees from working for or starting a competing business. Employers must now reevaluate their hiring process and employment contracts to comply with the FTC’s new regulations.

Employees

Both independent contractors and workers of an employer, whether paid or unpaid, are subject to this rule. Employees now have the freedom to pursue new career opportunities within their industry without legal restriction. This decision represents a significant milestone for labor policy and employee rights.

Existing non-competes

Existing non-competes can only remain in force for senior executives who earn more than $151,164 annually and who are in policy-making positions. While existing non-competes for all other employees do not have to be formally rescinded, employers will have to provide notice to those employees that the agreements will no longer be enforced against them. New non-competes will be banned for all employees including senior executives. We recommend consulting with legal counsel regarding proper compliance within your state as legal challenges are likely to arise.

Alternatives to non-competes

You have other options to protect your practice’s sensitive information, patient records and other investments without needing to resort to non-compete agreements. Employers can enforce trade secret laws and non-disclosure agreements (NDAs) to safeguard their business’ interests. To retain staff without non-competes in place, the FTC recommends shifting hiring strategies to improving the work environment and offering competitive compensation packages.

In conclusion

We reached out to our trusted healthcare attorneys at Dental & Medical Counsel, P.C. for their legal perspective regarding the FTC’s final rule:

“The FTC’s ban on non-compete agreements signals a shift in labor policy, prompting aesthetic medical practices to rely more on alternative legal instruments like NDAs and trade secret laws to protect proprietary procedures and information. Assuming the law is not challenged, practices must now prioritize creating an appealing work environment through investment in employee development with technology such as HR for Health and competitive compensation while bolstering legal frameworks for confidentiality and data protection to navigate the new regulations and retain top talent effectively.” – Ali Oromchian, J.D., LL.M., Dental & Medical Counsel, P.C.

By remaining informed, adhering to legal advice and using proactive compliance techniques, your aesthetic medical practice can adapt to this change and thrive. Contact us to learn how our business consulting services can help you navigate today’s ever-changing business environment.

Recapping AmSpa’s Medical Spa Show 2024

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Angela Taylor, VP of Consulting & Practice Development, and Michelle Blydenburg, Director of Business Development at the AmSpa Medical Spa Show 2024

Recapping AmSpa’s Medical Spa Show 2024

April 19, 2024

Acara Partners recently traveled to Las Vegas for the pleasure of exhibiting at AmSpa’s Medical Spa Show 2024! It was our fifth time returning to the annual event as one of the aesthetic medical industry’s premier business consulting and marketing agencies. During the four-day show, we experienced so many fun and educational opportunities for networking and gaining industry knowledge and wanted to give you a quick recap of our time:

Conversed with prospective and current clients.

Over at Booth #433, Angela Taylor, VP of Consulting & Practice Development, and Michelle Blydenburg, Director of Business Development, enjoyed meeting with current clients, prospective clients and industry partners to discuss our comprehensive business development, consulting and marketing services, including brand development and website design. We were excited to share best practices for success as well as offer AmSpa attendees a special promotion on our business development package and a free marketing assessment by our expert team.

Learned from leading trainers and experts.

Angela and Michelle also got the chance to speak with several industry vendors, including equipment, technology, software, interior design, merger and acquisitions companies. Getting the chance to engage with fellow industry professionals always enriches our knowledge of the ever-evolving world of medical aesthetics. It has been a privilege to cultivate close and extensive relationships with med spa owners, device manufacturers and product companies both nationally and internationally over the past 21 years. At Acara, we pride ourselves on being the most experienced team in the industry — but there’s always more to learn, especially at the Medical Spa Show!

Thank you to everyone that stopped by our booth to learn more about opening a med spa, increasing leads, sales and profits and developing a strong marketing strategy. We are eager to return to Las Vegas next April for AmSpa’s Medical Spa Show 2025. See you there!