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Recapping AmSpa’s Medical Spa Show 2024

April 19, 2024 by Acara Partners

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Recapping AmSpa’s Medical Spa Show 2024

April 19, 2024

Acara Partners recently traveled to Las Vegas for the pleasure of exhibiting at AmSpa’s Medical Spa Show 2024! It was our fifth time returning to the annual event as one of the aesthetic medical industry’s premier business consulting and marketing agencies. During the four-day show, we experienced so many fun and educational opportunities for networking and gaining industry knowledge and wanted to give you a quick recap of our time:

Conversed with prospective and current clients.

Over at Booth #433, Angela Taylor, VP of Consulting & Practice Development, and Michelle Blydenburg, Director of Business Development, enjoyed meeting with current clients, prospective clients and industry partners to discuss our comprehensive business development, consulting and marketing services, including brand development and website design. We were excited to share best practices for success as well as offer AmSpa attendees a special promotion on our business development package and a free marketing assessment by our expert team.

Learned from leading trainers and experts.

Angela and Michelle also got the chance to speak with several industry vendors, including equipment, technology, software, interior design, merger and acquisitions companies. Getting the chance to engage with fellow industry professionals always enriches our knowledge of the ever-evolving world of medical aesthetics. It has been a privilege to cultivate close and extensive relationships with med spa owners, device manufacturers and product companies both nationally and internationally over the past 21 years. At Acara, we pride ourselves on being the most experienced team in the industry — but there’s always more to learn, especially at the Medical Spa Show!

Thank you to everyone that stopped by our booth to learn more about opening a med spa, increasing leads, sales and profits and developing a strong marketing strategy. We are eager to return to Las Vegas next April for AmSpa’s Medical Spa Show 2025. See you there!

The Vital Role of Original Copy on Your Website

April 15, 2024 by Acara Partners

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The Vital Role of Original Copy on Your Website

April 15, 2024

In a digitally charged world where you’re always competing with an endless amount of information, how can you possibly make your website stand out? The look of your site can be as visually appealing and easy to navigate as possible, but is that what’s going to boost your online visibility and generate organic traffic?

One of the most essential aspects to the success of any website is its content, and more specifically, its original content. Unique copy has become almost non-negotiable in today’s digital marketing landscape. Reusing information from other reputable sites is simply a shortcut — a quick and easy way to generate content that holds far less value than presenting ideas in a new and original way.

The content marketing experts at Acara Partners understand that quality, custom copywriting for your med spa’s website is vital to have for many reasons, starting with:

Helping you stand out from your competition

No matter what industry you’re in, there are millions of other websites out there trying to capture the same audience. It’s hard to stand out when you are not offering anything someone hasn’t already read elsewhere. The subject matter of your website is of course going to be similar to others, but how you present the information and the creative language you use can make your Botox® or facials page more attractive to visitors. To stand out on the internet is to be unique; not only will your audience appreciate it, but so will Google. This is how original website copy gives you an advantage where it matters most: to your bottom line.

Improving your search engine ranking

Writing your own original content allows you to strategically use keywords, a vital component of your SEO (search engine optimization) strategy. Using high-ranking keywords can improve your website’s search visibility, meaning more opportunity for more visitors and more leads. But to effectively utilize SEO keywords you must also be thoughtful with your approach. Anyone can stuff keywords into a page to try to sneak their way to the top, but Google has caught on. It is only by using keywords in strategic combination with valuable, relevant information that you can capture both your audience’s attention and Google’s — especially if you’re uploading new content frequently and consistently.

Building trust among your audience

Original copy also enhances the online reputation of your brand. Your audience will take notice if you’re putting real effort and creativity into your written content. They will also take more interest in your website if they feel connected to the words they’re reading. This is where custom, niche content marketing is so important to building trust among your audience. Showcasing your industry knowledge can go a long way in cementing yourself as an expert in your field and creating a loyal following of potential clients.

High quality content doesn’t write itself. At Acara Partners, our skilled copywriters are not only educated in the aesthetic medical industry, but also well-versed in creating keyword-rich content. When you partner with us, we can provide original content for whatever you may need, including website pages, blogs, social media, emails and press releases.

To learn more about our custom copywriting and content creation services, contact us today!

Steps to Opening a Successful Med Spa

April 1, 2024 by Zack Carolan

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Steps to Opening a Successful Med Spa

April 1, 2024

A medical spa can be a lucrative and satisfying business venture when developed correctly. Launching a successful med spa in today’s thriving market requires a considerable amount of time and dedication. But with the right guidance and expertise, you can turn your dreams into a reality. At Acara Partners, our business consulting experts help you thoroughly establish everything, from your target market and capital investment to your service offerings and staffing.

Backed by our decades of industry experience and knowledge, we’ve outlined the steps to opening a successful medical aesthetic practice — from conceptualization to doors open:

Define your business’ concept.

Developing a solid concept for your business establishes the key components of your vision and mission. Will you specialize in a specific area of aesthetics? What services will you offer? How will these services help enhance your practice? During a business envisioning at Acara Partners, our team will collaborate with you to answer these questions and more as we envision the potential of your business’ vision, mission, concept and program components in the marketplace.

Determine the viability of your concept in a defined market area.

Now that you have established your concept, you will need to determine who will be your target market and where you will be located. Once you have a defined market area (DMA), it’s time to get to know your competitors, including their service offerings, pricing, technology and equipment, customer service, breadth of retail skincare lines and the overall quality of their facility. When you work with Acara Partners for your market assessment, we will conduct an on-site market visit to your DMA, perform a competitive analysis and intelligently forecast sales for the first five years of operation.

Identify your necessary capital investment.

How much money you will need to successfully launch your business can include capital requirements such as professional fees, construction build-out costs, equipment and technology, pre-opening payroll, working capital and so much more. Acara will present the estimated start up investment costs and a full set of financial projections for the first five years of operations in a financial model. Looking at the illustrated future of your business can help you determine whether this venture will be a good return on your investment.

Create a business plan and select your ideal location.

Most med spa owners will apply for bank financing. Lenders will look for good credit (usually a 700+ credit score), a detailed business plan outlining your concept and plan for achieving success, projected financials and owners’ equity (20-25%). The summary of a business plan is a combination of your market strategy, organizational structure and financial position. The next step in the planning process is one of the most important decisions you will make: selecting the site for your location. Acara Partners will work with you to develop a strong business plan and provide guidance throughout the site selection process, including during lease negotiations and discussions about TI allowance and rent abatement.

Build a space that is visually appealing and operationally efficient.

All the pieces come together in this final phase of your business development — from your building design and establishment of services to your management structure, staffing and training. When running a successful practice, it’s important to have the operational, sales and marketing knowledge needed to meet your goals. Acara Partners offers ongoing business consulting, brand development and marketing strategy to ensure a smooth operation within your practice, promote brand awareness and penetrate your target market at the highest possible level.

Acara Partners can help you bring your unique vision to life, guiding you through every step of the launch of your new practice. Contact us to learn more about the business development process and how you can get started today.