2024 Social Media Trends for the Med Spa Industry


Two young women smiling while looking at a phone together

2024 Social Media Trends for the Med Spa Industry

March 15, 2024

Today’s social media users want the most access to you as possible. Online booking, shoppable posts, links and in-practice content are all desirable to the target demographic on popular platforms like Instagram, Facebook and TikTok. Wondering how to create effective content that will catch even the wandering scroller?

For tips on the most attention-grabbing ways to boost your online engagement, Acara’s social media experts put together the top social media med spa trends for 2024:

Discussing product and treatment recommendations

As the provider, you want to cement yourself as the expert to build trust among your audience. With that trust in place, first-time and even frequent med spa goers will want to hear your recommendations about what products and treatments to get for specific concerns, skin types or times of year. You can even discuss which products and treatments pair well together to maximize interest. Skin care is something anyone can get into, so go into detail about the ins and outs of using certain products and how to build your ideal regimen of products and treatments.

Capturing before, during and after treatment photos/videos

Choosing where to go for your aesthetic treatments can require careful consideration, especially when you are not familiar with the providers’ work. Showcasing your skills and expertise is one of the best ways to garner engagement on your posts. Not only that, but it also demonstrates why a potential client should come to you over someone else: your ability to provide stunning results. Documenting these results should be in the form of before, during and after photos or videos, showing a client’s progress over time, with their consent, of course. Including the treatment process itself is important to give insight into what people can expect, from the technology to how it feels on the skin. Your followers will also appreciate seeing how you interact with your staff and your clients.

Increasing usage of video and trending content

One of the best ways to give personality to your social media feed is with videos. This is where you can give viewers an inside look into your practice, your staff and the treatments you’re doing. Whether you want to stick to educational content with tips and tricks or service benefits, or you want to put your comedic side on display, there are so many ways you can take advantage of short-form videos in both a post and story format. Staying up to date with what’s trending online can be a great source of inspiration and a way to attract a wider audience. Using trending audios, filters and hashtags can all culminate to boost your practice’s visibility. To encourage optimal engagement, be aware of video length, flow and quality, but most of all, have fun with it and be creative!

Expressing your and your staff’s personality

Your social media page is the ultimate platform to interact with potential clients in real time. Talk to them directly about what’s going on at the practice. Is there an event coming up, or a special promotion or giveaway? Static posts are good to have but if you’re comfortable in front of the camera, use your bubbly or friendly personality to let them know yourself. If you’re opposed to a personal cameo, your staff’s internet savviness can be a huge advantage to your social media presence. Putting them on camera — whether it’s an introduction post, trending reel content or a treatment video — can help you appeal to a younger generation of clients who are looking for people around their age who share an interest in aesthetics.

At Acara Partners, we understand that social media trends and best practices are constantly evolving. To learn how our data-driven, lead generating strategy can help optimize your marketing and social media efforts, contact us today!