At Acara Partners, we have team members in many different departments who are experts at what they do. We are starting a monthly series where we invite members of each section of our team to share their “Best Practices.” This month, we are featuring our social media team, Julie Vincent and Donna LaRocque. Our Top Continue Reading…
Sunscreen Update, Understanding the FDA Monograph and More
The latest in Acara Partners’ guest blog series, this post comes from Ted Ebel, Chief Business Officer at Colorescience®. ––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– As we head into the summer months, it is an ideal time to review what is happening with the FDA sunscreen regulations. Not surprisingly, many people do not know that sunscreens are regulated as over-the-counter Continue Reading…
Leadership Secrets for Running a Successful Medspa
Starting and owning a medspa is an exciting journey. You’ve undoubtedly felt an overwhelming range of emotions, including nerves, excitement, concern and hope at the prospect of your new business endeavor. You’ll do great, and having the right help and support can eliminate stress while making the process of running a highly successful medspa more Continue Reading…
Acara Partners on the new Aesthetic Record Marketplace
Acara Partners is excited to announce that we will be featured as a preferred vendor on the Aesthetic Record Marketplace, launching this Friday, April 23rd! About Aesthetic Record and Aesthetic Next: Aesthetic Next and Aesthetic Record Marketplace are powered by Aesthetic Record, an all-in-one Electronic Medical Records (EMR) and Practice Management software solution. Aesthetic Next Continue Reading…
Making Social Media Algorithms Work *For* Our Clients
At this point, it seems as though social media algorithms change every six months. In reality, algorithms are learning and adapting daily, but policy changes that can impact your business certainly happen quicker than you may react to it! Acara’s digital marketing specialists stay abreast of regular changes in order to maximize the value and Continue Reading…
Social Media Content Strategy for Medspas & Aesthetic Practices
Social media is an ever-changing medium that should be an integral, ongoing part of every medspa and aesthetic practice’s marketing strategy. Not only are the platforms themselves constantly being updated and algorithms changed, but the best content that reaches practices’ target audiences isn’t always the same either. Acara Partners’ social media marketing specialists, Julie and Continue Reading…
Exciting Growth in Aesthetic Medical Industry
Acara Partners has seen encouraging signs of growth for the aesthetic medical industry thus far into 2021. We even dare to say that business is booming as it’s clear the industry is growing at a tremendous rate. Seemingly unaltered by the temporary stall in business in 2020, a recent study by Research and Markets found Continue Reading…
Recession-proofing Your Medspa or Aesthetic Practice
During the Great Recession of 2008, Acara Partners successfully doubled the sales of 12 practices as part of our Business Booster program. Our services proved profitable again in 2020 when, despite the sharp economic decline caused by the coronavirus pandemic, our clients saw significant month-over-month sales growth. Back in 2008, part of our clients’ success Continue Reading…
Guest Blog from Allyson Avila: The Dos and Don’ts of Responding to Social Media Posts and the Importance of Having a Social Media Policy in Place
There is always a big debate among industry experts in the aesthetic medical field as to whether a physician or practice should respond to a negative review, especially when it comes to social media. Some in the field suggest that responding to a negative review in any manner could potentially be a HIPAA violation, while Continue Reading…
Guest Blog: Dr. Anil Rajani Addresses Concerns About the Adverse Reactions from Moderna’s COVID-19 Vaccine in Those with Facial Fillers
Based out of Portland, Oregon, Dr. Anil Rajani, MD, is the founder of Style Aesthetics. As a master trainer and lecturer with 15 years of experience training medical aesthetic providers, Dr. Rajani provides training for brands such as Allergan, Galderma, Merz, Suneva Medical, NovaThreads and Cosmofrance. Known as an expert on minimally invasive treatments, he Continue Reading…
