Today’s social media users want the most access to you as possible. Online booking, shoppable posts, links and in-practice content are all desirable to the target demographic on popular platforms like Instagram, Facebook and TikTok. Wondering how to create effective content that will catch even the wandering scroller? For tips on the most attention-grabbing ways Continue Reading…
Full-Service Med Spa Marketing at Acara Partners
When you partner with Acara Partners to market your aesthetic medical practice, you don’t have to choose between customized, comprehensive services and medical spa industry expertise. Whether you’re interested in establishing your online presence and visibility, elevating your brand identity and awareness or reaching and converting a wider audience of potential clients, we offer everything Continue Reading…
How Management Operations and Marketing Work Together
It’s natural to think that marketing is the answer to every business’ shortcomings. Certainly, marketing is a very important vehicle to generate brand awareness, promote specials and bring patients in the door. A strong marketing strategy will help to drive leads to a practice. When done effectively over time, these marketing efforts can support an Continue Reading…
2024 Medspa Industry Trends
Wondering what the future holds for the ever-changing medspa industry? Curious how you can take advantage of current industry trends? We recently spoke with our co-founder and CEO Francis X. Acunzo about his thoughts regarding the top three medspa trends we will be seeing in 2024: 1. Weight loss programs: Semaglutide We are seeing more Continue Reading…
5 SEO Tips to Improve Your Ranking
Organic search is one of the main sources of website traffic, so being visible on Google is essential to maintaining your business’ online presence. Whether you are in the process of building your practice’s website, just launched it or are looking to elevate your current visibility status, leveraging search engine optimization (SEO) is key. With Continue Reading…
How to Get Your Medical Spa Ready to Sell
If you are a medspa owner and thinking about selling your practice, you might be Googling how to prepare your medspa for an acquisition. There are many questions to ask, such as, “Is our service mix big enough?” and “How well are sales spread across the services we offer?” The aesthetic medical business experts at Continue Reading…
New Podcast Episode | Part 2: The State of Medical Aesthetics in 2023
Earlier this month, Acara Partners’ CEO Francis Acunzo met with PatientNow’s Audrey Neff to record an episode of the True to Form Podcast. This episode, ‘Part 2: The State of Medical Aesthetics in 2023,’ was produced as a follow up to the Part 1 episode recorded in April. During this conversation, the two aesthetic medical Continue Reading…
Top 5 Tips for Marketing Your Medspa This Year
We interviewed our CEO, Francis Acunzo, to learn his top tips for medspa marketing in the current economy. In our “Medspa Advice on the Economy” Instagram reel, Fran responds to the recent buzz about the current economy causing concern among medspa owners. Fran advises, “Focus on the marketing spend that you are currently doing. Maintaining Continue Reading…
Development and Design: Building Your Medspa’s Website from the Ground Up
All the marketing efforts in the world would be futile without first establishing a website for your practice. A website is where everything culminates — it’s the place you want to drive all potential clients to, whether the traffic is coming from Google Ads, social media or email marketing. The end goal is to generate Continue Reading…
The Role of Medspa Consultants: What to Expect and When to Hire
Before jumping into the fast lane to open your medspa as soon as possible, it is best practice that you are organized with your practice’s vision, budget and timeline. Many successful medspas have achieved a foundation for an efficient process by hiring an experienced business consulting team. One of the many benefits of having a Continue Reading…