Despite the ever-changing algorithm, Facebook marketing is a necessity, and all your competitors likely think so, too. This means it’s crucial to be up to date on the latest Facebook changes so you can keep ahead of the competition. In September, Facebook will be implementing Campaign Budget Optimization across all Ad Sets. Confused? Don’t worry. Continue Reading…
What do you need to receive financing for your Aesthetic Practice or Medspa? (Part 2)
Last week we discussed how to develop your concept and create a business plan to get your project a bank loan. It’s now time to review the other 3 “C’s” that will support the bank’s decision-making process in providing you with a business loan. Credibility To receive financing on a business plan and concept, you Continue Reading…
What do you need to receive financing for your Aesthetic Practice or Medspa? (Part 1)
It’s the first or second question we frequently are asked: “how much money does this cost or how do I finance this project?” One of the largest hurdles of launching a business can be getting bank financing. The team at Acara likes to boil this process down into four simple “C’s” 1. Concept 2. Credibility Continue Reading…
10 Steps to the Perfect Medspa E-blast
E-blasts are a great way to start a conversation with your clients and potential clients. If you aren’t already using this marketing tool, it may be time to add it to your toolbox. Here are 10 tips to help you create e-blasts that pique your patients’ and potential patients’ curiosity and drive them to action. Continue Reading…
7 Reasons Your Medspa Needs Facebook Ads
The number of monthly active users on Facebook reached 2.32 billion worldwide in 2018. With 210 million users, the US is the second highest Facebook-loving country in the world. If you already use Facebook posts to communicate with your clients – good work! Facebook posts are a valuable part of your marketing strategy and a Continue Reading…
How To Use Influencer Marketing To Promote Your Medspa
Influencer marketing has been around since Coke first started using Santa Claus to sell its soda in the 1930s. More recently, Kylie Jenner (youngest member of the Kardashian clan) built a $900 million cosmetic business on the back of this now ubiquitous marketing tool. Influencers are trusted voices within a niche community. What does this Continue Reading…
Settling the Debate: Is it Medspa or MediSpa?
As aesthetic medical business consultants, we regularly launch for our clients between 10-20 medical spas each year. Every time we meet a new client to develop and launch their practice, we hear something different regarding their preference for ‘med-’ or ‘medi-’ spa. You may think this is a non-issue, but as consultants, we like to Continue Reading…
Choosing the Right Technology for Your Aesthetic Medical Practice
In an industry that’s always changing, you need to stay ahead of the trends. Medspa clients are savvy shoppers who do their research. Being able to offer them treatments using the latest, most effective technology is key to the financial success of your business. Acquiring the right technology and the right training for your team Continue Reading…
Are You Ready To Add Aesthetic Medicine To Your Existing Medical Practice?
Your medical practice is thriving, but you have a gut instinct that there’s room for expansion. Many of your patients have inquired about aesthetic treatments, and you’re wondering if this is a missed opportunity. Sound familiar? If you’re considering expanding your medical practice to include aesthetic medicine, it’s a smart move. The aesthetic medical market Continue Reading…
Secret Shopping Your Medspa Competition
Medspa clients are knowledgeable, savvy shoppers who want the most effective, safest treatments available at the right price. They often have a lot of options in their local area and are willing to do their research to find out which practice meets their needs best. To attract patients, aesthetic medical practices must have a unique Continue Reading…
