The foundation of a strong marketing strategy begins with the development of a unique brand look and voice. A medspa with a consistent brand will be more successful in its touchpoint efforts to generate brand awareness and drive patient bookings. Acara Partners specializes in marketing strategy for the aesthetic medical industry. Time and time again, Continue Reading…
Thinking About Starting a Medical Spa?
The initial stage of medspa development is an exciting and scary time for entrepreneurs and medical providers alike. Wondering where to start? The business development team at Acara Partners speaks to hundreds of ambitious individuals each year with two things in common: the desire to develop a medspa, and the uncertainty of where and how Continue Reading…
New Podcast Episode: ‘The State of Medical Aesthetic in 2023’
Last week, Acara’s CEO Francis Acunzo sat down with PatientNow’s Audrey Neff to record an episode of the True to Form Podcast. During the episode, ‘The State of Medical Aesthetics in 2023,’ the pair discussed the past, current and future state of medical aesthetics. In a lively conversation with Audrey, Fran shared the top mistakes Continue Reading…
Sciton Rockstar Experience is Coming to Boston
Sciton Rockstar Experience is coming to the east coast! Join Acara Partners’ co-founder and CEO and Princeton Medspa Partners’ President, Francis Acunzo, alongside aesthetic medical industry leaders, March 25-26 at Boston Marriott Cambridge. Francis Acunzo will be leading a presentation on ‘Aesthetic Market Trends.’ This two-day educational event will include “cutting-edge clinical applications, advanced treatment Continue Reading…
Are you Interested in Selling Your Medspa?
Acara’s partner firm, Princeton Medspa Partners, has been making an impact on the aesthetic medical industry. During the past 12 months, Princeton Medspa Partners has acquired 7 medspas with many more to come this year. If you or anyone you know is interested in discussing the sale of their medspa or aesthetic medical practice, Princeton Continue Reading…
Acara’s Founders Talk ‘Botox’ with NPR’s “The Pulse”
Acara Partners’ co-founders, Colleen and Francis Acunzo, sat down with Grant Hill of NPR WHYY’s “The Pulse” for an exciting exploratory conversation about all things Botox®. Tune in to the podcast or read the article to learn about the Acunzo’s vision behind the first medical spa in the late 90’s and hear how Botox’s impact Continue Reading…
Recapping AmSpa’s Medical Spa Show 2023
Earlier this month, Acara had the pleasure of traveling to Las Vegas for AmSpa’s Medical Spa Show 2023 and we wanted to give you a quick recap: On Feb. 3, Acara’s CEO Fran Acunzo led an educational Advanced Business session on ‘Exits & Acquisitions.’ Over at Booth #230, members of our consulting and sales team Continue Reading…
Las Vegas Here We Come!
Acara Partners will exhibit at The Medical Spa Show 2023 at Wynn Las Vegas, February 2-5, 2023. The Acara team is excited to see clients and industry friends at AmSpa’s annual event. Members of the consulting and marketing team will be available at Acara Partners’ Booth #230. In addition to exhibiting as a proud vendor Continue Reading…
Increase Medspa Profits & Sales with Acara Partners
Owning and operating a medspa has never been an easy role. Managing finances, overseeing staff, developing attractive marketing promotions and keeping up with the competition are just some of the responsibilities that keep medspa owners and managers up at night. If you are feeling extra stressed about the current economy, and want to ensure your Continue Reading…
Is Your Medspa Prepared for a Possible Recession?
Do you need a plan for your medspa? Have your sales plateaued, declined or not met your expectations? Did your medspa perform as well as you’d planned in 2022? With the current economy, it’s important now more than ever to ensure your medspa’s operations, sales strategy and marketing strategy are optimized for success. Acara Partners Continue Reading…
