Marketing

Importance of Grassroots Marketing for Your Med Spa

July 15, 2024 by Acara Partners

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Importance of Grassroots Marketing for Your Med Spa

July 15, 2024

In today’s competitive landscape, businesses like med spas are increasingly turning to grassroots marketing tactics to connect with their local communities and foster a loyal client base. While traditional and digital marketing efforts are crucial to building brand awareness and reaching a wider audience online, grassroots marketing is just as important to include in your strategy. This type of marketing focuses on reaching people at the local level by partnering with small businesses, attending events and physically going out into the community to spread awareness of your practice.

To help you stand out from the competition and gain the trust of your community, here are just a few ways you can effectively implement grassroots marketing:

Join your local chamber of commerce

The chamber of commerce in your community can offer a variety of networking opportunities with fellow small businesses, local leaders and potential clients. Being a member can cement your med spa’s credibility and visibility within the community, leading to referrals and local partnerships. Appearing in the chambers’ newsletters, social media and directories is another great way to boost exposure and attract new clients who prefer to support local businesses.

Connect with local businesses

There’s no better marketing power than word of mouth. Collaborating with local businesses is a surefire way to get people talking about and interested in your practice, whether through referrals or cross-promotional events or campaigns. In addition to participating in local events, advertising in a local magazine and sponsoring local causes, it’s also highly beneficial to visit your neighbors in-person to hand out brochures or flyers. If you’re just opening your doors, inviting local businesses, press and influencers to your soft and grand opening events is one of your first opportunities to build that relationship.

Implement call campaigns

A tried-and-true grassroots marketing tool, having one-on-one phone conversations can earn you greater lead generation, positive word-of-mouth referrals and enhanced client retention. Call campaigns allow you to directly reach out to your target demographic about your services, promotions or special events. For an effective, targeted campaign, messages should be personalized, educational and promotional, and client information and interaction history should be collected in an organized database.

Want to maximize the impact of your grassroots efforts? Acara Partners can help! Our marketing experts can provide the strategy for an effective grassroots marketing campaign as well as connect you with businesses and partnership opportunities in your area.

Recapping AmSpa’s Medical Spa Show 2024

April 19, 2024 by Acara Partners

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Recapping AmSpa’s Medical Spa Show 2024

April 19, 2024

Acara Partners recently traveled to Las Vegas for the pleasure of exhibiting at AmSpa’s Medical Spa Show 2024! It was our fifth time returning to the annual event as one of the aesthetic medical industry’s premier business consulting and marketing agencies. During the four-day show, we experienced so many fun and educational opportunities for networking and gaining industry knowledge and wanted to give you a quick recap of our time:

Conversed with prospective and current clients.

Over at Booth #433, Angela Taylor, VP of Consulting & Practice Development, and Michelle Blydenburg, Director of Business Development, enjoyed meeting with current clients, prospective clients and industry partners to discuss our comprehensive business development, consulting and marketing services, including brand development and website design. We were excited to share best practices for success as well as offer AmSpa attendees a special promotion on our business development package and a free marketing assessment by our expert team.

Learned from leading trainers and experts.

Angela and Michelle also got the chance to speak with several industry vendors, including equipment, technology, software, interior design, merger and acquisitions companies. Getting the chance to engage with fellow industry professionals always enriches our knowledge of the ever-evolving world of medical aesthetics. It has been a privilege to cultivate close and extensive relationships with med spa owners, device manufacturers and product companies both nationally and internationally over the past 21 years. At Acara, we pride ourselves on being the most experienced team in the industry — but there’s always more to learn, especially at the Medical Spa Show!

Thank you to everyone that stopped by our booth to learn more about opening a med spa, increasing leads, sales and profits and developing a strong marketing strategy. We are eager to return to Las Vegas next April for AmSpa’s Medical Spa Show 2025. See you there!

Full-Service Med Spa Marketing at Acara Partners

March 1, 2024 by Acara Partners

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Full-Service Med Spa Marketing at Acara Partners

March 1, 2024

When you partner with Acara Partners to market your aesthetic medical practice, you don’t have to choose between customized, comprehensive services and medical spa industry expertise. Whether you’re interested in establishing your online presence and visibility, elevating your brand identity and awareness or reaching and converting a wider audience of potential clients, we offer everything your business will need to succeed in today’s competitive marketplace.

Backed by management support, we provide lead generating strategy that drives results through a variety of ongoing creative marketing materials as well as project-based brand and website solutions:

Account Management & Marketing Strategy

You will have access to one-on-one support from our account managers who will help develop lead generating strategy to optimize your marketing efforts. Through the execution of a wide range of marketing initiatives, we highlight what makes your practice unique and competitive.

Social Media Management

Our social media experts create engaging content tailored to your target audience as well as current industry trends. We can manage a social media presence for your practice across multiple platforms to grow your community engagement with a clear strategy in place.

Website Hosting & SEO

While your website is secure and accessible on our servers, we will continue to maintain its optimal performance as well as implement effective search engine optimization (SEO) strategies to improve your Google ranking over time.

Paid Search

Utilizing pay-per-click campaigns (PPC), or Google Ads, is a strong lead generating effort that our digital marketing experts manage to help you reach a wide audience of online users and drive traffic to your website.

Content Creation & Copywriting

Our skilled copywriting team adds an original touch to each piece of our marketing. From blogs and press releases to emails and social media, we use our industry knowledge and SEO expertise to create unique content written in your brand voice and optimized for online visibility.

Creative Graphic Design

At the forefront of our graphic designers’ creative mind, whether it’s a promotional or educational design, is meticulously weaving your brand throughout every aspect of the piece — from the font, images, sizing and everything in between.

Email Marketing

Our emails are developed with original, industry-rich content, thoughtfully designed and optimized to help you engage with your audience and grow brand awareness with every strategic campaign message.

Logo Design & Brand Development

With every element of your branding, our creative team wants your personality to shine through. We can help establish or refresh your brand identity through logo design, color selection, visual imagery, business collateral and more.

Website Design & Development

We build custom branded websites that balance user functionality and visual appearance. Leading the charge is our unparalleled industry knowledge showcased through well-crafted and keyword-optimized content that will help cement your own expertise and drive online traffic.

Our aesthetic medical industry experts can’t wait to work with you! Contact us today to explore your full range of marketing options at Acara Partners.