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Increase Med Spa Sales and Profits with a Business Booster

July 1, 2024

When it comes to operating your med spa, don’t trust just any consultant to lead the way. You need the support of the most experienced team in the aesthetic medical industry! Acara Partners’ business consultants have decades of industry experience and knowledge to grow and revitalize your practice. Enhancing the profitability and overall performance of your business starts by gaining a deep understanding of your unique situation, vision and goals. From there, our experts can identify any challenges and opportunities for growth.

A business booster with Acara Partners’ business consulting and marketing teams provides everything from operations strategy and sales forecasting to implementation and ongoing support to help increase sales, profits and revenue — here’s how:

A proven three-step program

Market Assessment and Analysis: The first step is to establish a baseline for your business. Our consulting and marketing professionals will begin your business booster with a comprehensive evaluation of your market, operations, sales data, branding, website and social media presence. From our analysis, we will highlight potential growth opportunities such as optimizing lead capture systems or enhancing online user experience.
Operations Strategy and Action Plan: Based on your assessment, we offer a forward-thinking strategy, a customized action plan and a year’s worth of sales forecasting to streamline operations, boost sales and elevate your marketing efforts. The purpose of this action plan is to steadily drive leads, increase conversion rates and determine your estimated return on investment (ROI).
Implementation & Ongoing Support: Once we’ve implemented your action plan, you have the choice to continue with our ongoing operations support. Our business consultants are here to help optimize lead generation and conversion rates, provide a revenue-driven marketing strategy, refine your management structure, improve overall customer service and satisfaction and more.

Boost sales, profits and more

If you are interested in boosting your business’ profitability, performance and visibility, consider the value of partnering with Acara. Through the development and implementation of our strategic business and marketing plans, our business booster program has a proven track record of increasing sales, revenue, profits, efficiency, engagement and customer satisfaction.

Get your med spa ready to sell

In addition to developing new medical spas from the ground up and growing existing practices, we also specialize in business consulting for med spa owners who wish to develop an exit strategy that ensures their finances and operations are in order. If you’re looking to sell your med spa, our experts can help optimize the success and stability of the practice, including its sales, profits, operations and management structure.

Do you need a plan for your med spa? Acara can take your practice from where it is now to where it needs to be! Contact us today to learn more about our proven business booster program or schedule a discovery call to get started.

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Steps to Opening a Successful Med Spa

April 1, 2024

A medical spa can be a lucrative and satisfying business venture when developed correctly. Launching a successful med spa in today’s thriving market requires a considerable amount of time and dedication. But with the right guidance and expertise, you can turn your dreams into a reality. At Acara Partners, our business consulting experts help you thoroughly establish everything, from your target market and capital investment to your service offerings and staffing.

Backed by our decades of industry experience and knowledge, we’ve outlined the steps to opening a successful medical aesthetic practice — from conceptualization to doors open:

Define your business’ concept.

Developing a solid concept for your business establishes the key components of your vision and mission. Will you specialize in a specific area of aesthetics? What services will you offer? How will these services help enhance your practice? During a business envisioning at Acara Partners, our team will collaborate with you to answer these questions and more as we envision the potential of your business’ vision, mission, concept and program components in the marketplace.

Determine the viability of your concept in a defined market area.

Now that you have established your concept, you will need to determine who will be your target market and where you will be located. Once you have a defined market area (DMA), it’s time to get to know your competitors, including their service offerings, pricing, technology and equipment, customer service, breadth of retail skincare lines and the overall quality of their facility. When you work with Acara Partners for your market assessment, we will conduct an on-site market visit to your DMA, perform a competitive analysis and intelligently forecast sales for the first five years of operation.

Identify your necessary capital investment.

How much money you will need to successfully launch your business can include capital requirements such as professional fees, construction build-out costs, equipment and technology, pre-opening payroll, working capital and so much more. Acara will present the estimated start up investment costs and a full set of financial projections for the first five years of operations in a financial model. Looking at the illustrated future of your business can help you determine whether this venture will be a good return on your investment.

Create a business plan and select your ideal location.

Most med spa owners will apply for bank financing. Lenders will look for good credit (usually a 700+ credit score), a detailed business plan outlining your concept and plan for achieving success, projected financials and owners’ equity (20-25%). The summary of a business plan is a combination of your market strategy, organizational structure and financial position. The next step in the planning process is one of the most important decisions you will make: selecting the site for your location. Acara Partners will work with you to develop a strong business plan and provide guidance throughout the site selection process, including during lease negotiations and discussions about TI allowance and rent abatement.

Build a space that is visually appealing and operationally efficient.

All the pieces come together in this final phase of your business development — from your building design and establishment of services to your management structure, staffing and training. When running a successful med spa, it’s important to have the operational, sales and marketing knowledge needed to meet your goals. Acara Partners offers ongoing business consulting, brand development and marketing strategy to ensure a smooth operation within your practice, promote brand awareness and penetrate your target market at the highest possible level.

Acara Partners can help you bring your unique vision to life, guiding you through every step of the launch of your new practice. Contact us to learn more about the business development process and how you can get started today.