The digital marketing landscape has changed drastically over the past decade. What once was the best way to market your business has now evolved into something faster, better and more cost-effective. We’re of course talking about social media, one of the most powerful tools at your disposal for reaching potential clients and establishing your brand. Continue Reading…
Acara’s Top 5 Tips for Successful Social Media
At Acara Partners, we have team members in many different departments who are experts at what they do. We are starting a monthly series where we invite members of each section of our team to share their “Best Practices.” This month, we are featuring our social media team, Julie Vincent and Donna LaRocque. Our Top Continue Reading…
Social Media Content Strategy for Medspas & Aesthetic Practices
Social media is an ever-changing medium that should be an integral, ongoing part of every medspa and aesthetic practice’s marketing strategy. Not only are the platforms themselves constantly being updated and algorithms changed, but the best content that reaches practices’ target audiences isn’t always the same either. Acara Partners’ social media marketing specialists, Julie and Continue Reading…
Guest Blog from Allyson Avila: The Dos and Don’ts of Responding to Social Media Posts and the Importance of Having a Social Media Policy in Place
There is always a big debate among industry experts in the aesthetic medical field as to whether a physician or practice should respond to a negative review, especially when it comes to social media. Some in the field suggest that responding to a negative review in any manner could potentially be a HIPAA violation, while Continue Reading…
Holiday Marketing Tips to Boost Your Medspa’s Sales
Back in January 2020, few would have anticipated what lay ahead: a worldwide pandemic, a shocking blow to the economy that paralleled the Great Depression and the loss of being able to safely spend time with loved ones face to face. The aesthetic medical industry was not spared the impact of COVID-19. Although hardships have Continue Reading…
7 Reasons Your Medspa Needs Facebook Ads
The number of monthly active users on Facebook reached 2.32 billion worldwide in 2018. With 210 million users, the US is the second highest Facebook-loving country in the world. If you already use Facebook posts to communicate with your clients – good work! Facebook posts are a valuable part of your marketing strategy and a Continue Reading…
How To Use Influencer Marketing To Promote Your Medspa
Influencer marketing has been around since Coke first started using Santa Claus to sell its soda in the 1930s. More recently, Kylie Jenner (youngest member of the Kardashian clan) built a $900 million cosmetic business on the back of this now ubiquitous marketing tool. Influencers are trusted voices within a niche community. What does this Continue Reading…
Facebook Changes Require Updated Strategy
A new year brings a new change to Facebook. Facebook has adjusted their algorithm numerous times over the last decade, continually adapting to a growing user base with varying interests. This time, Facebook is attempting to become one with their mission of “Bringing People Closer Together.” What does this change mean for your business? You Continue Reading…
Time to Move Past Using Only Traditional Marketing Strategies
Digital communication and marketing, formerly known simply as Internet marketing, has been a dominant force in our society for well over 10 years. Yet I still run across many medical practices and small businesses that still rely only on the traditional methods of marketing. I know many of you have heard me say this many Continue Reading…
Dominance of digital marketing continues in 2017
The year 2017 is upon us and the importance of social media and digital communication will continue to grow as we begin the new year. Here are just a few of the important trends to take note of in 2017 and beyond: • increased use of mobile marketing will be a trend worth noting in Continue Reading…
