Today’s social media users want the most access to you as possible. Online booking, shoppable posts, links and in-practice content are all desirable to the target demographic on popular platforms like Instagram, Facebook and TikTok. Wondering how to create effective content that will catch even the wandering scroller? For tips on the most attention-grabbing ways Continue Reading…
5 SEO Tips to Improve Your Ranking
Organic search is one of the main sources of website traffic, so being visible on Google is essential to maintaining your business’ online presence. Whether you are in the process of building your practice’s website, just launched it or are looking to elevate your current visibility status, leveraging search engine optimization (SEO) is key. With Continue Reading…
New Podcast Episode | Part 2: The State of Medical Aesthetics in 2023
Earlier this month, Acara Partners’ CEO Francis Acunzo met with PatientNow’s Audrey Neff to record an episode of the True to Form Podcast. This episode, ‘Part 2: The State of Medical Aesthetics in 2023,’ was produced as a follow up to the Part 1 episode recorded in April. During this conversation, the two aesthetic medical Continue Reading…
Importance of SEO-Optimized Website Content
When it comes to search engine optimization (SEO), content is king — and quality content is even better. There’s a lot of SEO research that goes into effective content creation, including keyword research, a process that involves analyzing popular searchable terms on search engines like Google. Now, you could just put all these words on Continue Reading…
Social Media Best Practices for Medspas
The digital marketing landscape has changed drastically over the past decade. What once was the best way to market your business has now evolved into something faster, better and more cost-effective. We’re of course talking about social media, one of the most powerful tools at your disposal for reaching potential clients and establishing your brand. Continue Reading…
Acara’s Top 5 Tips for Successful Social Media
At Acara Partners, we have team members in many different departments who are experts at what they do. We are starting a monthly series where we invite members of each section of our team to share their “Best Practices.” This month, we are featuring our social media team, Julie Vincent and Donna LaRocque. Our Top Continue Reading…
Holiday Marketing Tips to Boost Your Medspa’s Sales
Back in January 2020, few would have anticipated what lay ahead: a worldwide pandemic, a shocking blow to the economy that paralleled the Great Depression and the loss of being able to safely spend time with loved ones face to face. The aesthetic medical industry was not spared the impact of COVID-19. Although hardships have Continue Reading…
Results: ABI Flash Poll, June 2018 – Website Standards in Aesthetic Medical Practices
Analysis provided by John Powers, PhD, executive director of the Aesthetic Business Institute. For every small business, including an aesthetic medical practice, your website is a crucial component of your marketing and business strategy. This is very likely the first impression a potential client will have of your practice, and it is essential that your Continue Reading…
Why You Need a Marketing Plan & Budget
We received a call today from a concerned medical spa, unsure if they could continue funding their search engine marketing efforts. Curious, we asked what their marketing budget and plan looked like for Q2 & Q3. The phone went quiet for a moment before we heard the answer we dread: “There is no plan, and Continue Reading…
Facebook Changes Require Updated Strategy
A new year brings a new change to Facebook. Facebook has adjusted their algorithm numerous times over the last decade, continually adapting to a growing user base with varying interests. This time, Facebook is attempting to become one with their mission of “Bringing People Closer Together.” What does this change mean for your business? You Continue Reading…