At Acara Partners, we have team members in many different departments who are experts at what they do. We are starting a monthly series where we invite members of each section of our team to share their “Best Practices.” This month, we are featuring our social media team, Julie Vincent and Donna LaRocque. Our Top Continue Reading…
Holiday Marketing Tips to Boost Your Medspa’s Sales
Back in January 2020, few would have anticipated what lay ahead: a worldwide pandemic, a shocking blow to the economy that paralleled the Great Depression and the loss of being able to safely spend time with loved ones face to face. The aesthetic medical industry was not spared the impact of COVID-19. Although hardships have Continue Reading…
Results: ABI Flash Poll, June 2018 – Website Standards in Aesthetic Medical Practices
Analysis provided by John Powers, PhD, executive director of the Aesthetic Business Institute. For every small business, including an aesthetic medical practice, your website is a crucial component of your marketing and business strategy. This is very likely the first impression a potential client will have of your practice, and it is essential that your Continue Reading…
Why You Need a Marketing Plan & Budget
We received a call today from a concerned medical spa, unsure if they could continue funding their search engine marketing efforts. Curious, we asked what their marketing budget and plan looked like for Q2 & Q3. The phone went quiet for a moment before we heard the answer we dread: “There is no plan, and Continue Reading…
Facebook Changes Require Updated Strategy
A new year brings a new change to Facebook. Facebook has adjusted their algorithm numerous times over the last decade, continually adapting to a growing user base with varying interests. This time, Facebook is attempting to become one with their mission of “Bringing People Closer Together.” What does this change mean for your business? You Continue Reading…
Time to Move Past Using Only Traditional Marketing Strategies
Digital communication and marketing, formerly known simply as Internet marketing, has been a dominant force in our society for well over 10 years. Yet I still run across many medical practices and small businesses that still rely only on the traditional methods of marketing. I know many of you have heard me say this many Continue Reading…
The Importance of Lead Capture
Most of the time, business people think of marketing as “advertising.” While this is true, it’s only part of the picture. Marketing includes an array of activities of establishing and promoting your brand (getting the word out), plus capturing the responses to your promotions. Whether you are promoting your business using digital communications (social media, Continue Reading…
Dominance of digital marketing continues in 2017
The year 2017 is upon us and the importance of social media and digital communication will continue to grow as we begin the new year. Here are just a few of the important trends to take note of in 2017 and beyond: • increased use of mobile marketing will be a trend worth noting in Continue Reading…
Acara Partners’ REACH Digital Marketing Summit Held in Florida
Acara Partners recently held its second REACH Digital Marketing Summit of 2016 before an enthusiastic and energetic group of medical aesthetic leaders at the ENVIRON Training Center in Delray Beach, FL. ENVIRON, a world-renowned skin care brand recognized for providing innovative cosmetic products to customers across the globe, served as a Platinum Level sponsor for Continue Reading…
Is your practice or business relying only on “old marketing”?
The digital age has brought about a whole new paradigm for small businesses and medical practices. No longer should you rely solely on promoting your services or products through one-way communication (print ads, radio, billboards, direct mail, brochures, etc). Instead, these tactics should be included in a comprehensive “new marketing” plan that infuses digital methods Continue Reading…
