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2024 Medspa Industry Trends
February 1, 2024
Wondering what the future holds for the ever-changing medspa industry? Curious how you can take advantage of current industry trends? We recently spoke with our co-founder and CEO Francis X. Acunzo about his thoughts regarding the top three medspa trends we will be seeing in 2024:
1. Weight loss programs: Semaglutide
We are seeing more and more medspas incorporating semaglutide into their comprehensive weight loss programs. Semaglutide, a glucagon-like peptide-1 receptor agonist, or GLP-1 RA, has become a notable trend in the world of weight management due to its effectiveness in promoting weight loss. This prescription medication works by mimicking the GLP-1 hormone, helping to curb hunger and reduce overall caloric intake. Many medical spas and wellness centers across the country are now offering semaglutide as a series of self-administered injections to help qualified patients lose weight over time. As more patients find success and convenience receiving weight loss treatment through their local medspas, we will see this trend continue to grow throughout 2024.
2. Sciton® lasers: Halo® and Moxi®
The demand for Sciton laser services in medspas around the globe is only predicted to rise this year. Particularly, we are seeing a Halo and Moxi phenomenon, and for good reason. Halo, the world’s first hybrid fractional laser, is one of Sciton’s most sought-after modalities, helping patients everywhere achieve a “Halo glow” with shorter downtime than similar lasers. Halo can deliver remarkable complexion benefits, improving the appearance of aging skin with consistent and precise results every time. For the prejuvenation demographic, medspas are gravitating toward Moxi, a gentle yet powerful fractional laser designed with all skin types and ages in mind. Moxi appeals to those who want to delay signs of aging as well as those who are looking to maintain beautiful skin year-round. As a preeminent leader in laser aesthetics, it is no wonder so many business owners are continuing to integrate Sciton platforms into their practices.
3. Increase in 25- to 34-year-old patients: Neurotoxins and filler
We are seeing an incredible spike in business from patients between 25 and 34 years old wanting neurotoxins and fillers. As medical aesthetics becomes more widely accepted, younger people are taking more of an interest in prolonging their youth and prioritizing self-care. To capture the Gen Z and Millennial audience, we know that injectables like Botox® and lip filler are a must-have service offering. But that’s just the tip of the iceberg. We’re also seeing that younger patients are coming in already knowing what they want. Through social media, they’re educating themselves and seeing the benefits of these treatments firsthand before scheduling a consultation. That’s why we are seeing more medspas giving the online viewer a closer look inside their doors. Instead of merely stating that they offer neurotoxins and dermal fillers, medspas are sharing before and after images, in-practice videos and treatment demonstrations on social media as a way to showcase their skills and build trust among a broader audience. Engaging with this age group is a trend we see many medspas hopping on in 2024 and beyond.
The Acara Partners team can help your practice navigate the ever-evolving aesthetic world with industry knowledge and marketing expertise! Contact us for more 2024 suggestions and business information.