Medspa clients are knowledgeable, savvy shoppers who want the most effective, safest treatments available at the right price. They often have a lot of options in their local area and are willing to do their research to find out which practice meets their needs best. To attract patients, aesthetic medical practices must have a unique Continue Reading…
Webinar | 5 Practice Boosting Trends for 2019
Learn about the top 5 tips that can boost your practice’s growth in the coming year, including how to introduce new technologies, organize your marketing programs, develop educational seminars for patients and community members, and more! Francis X. Acunzo is the CEO and founder of Acara Partners, a medspa and aesthetic practice consultancy. He is Continue Reading…
19 New Year Resolutions for Your Aesthetic Medical Practice in 2019
Acara Partners CEO, Francis X. Acunzo provides his 19 top recommendations for your practice this year. 1. Commit to developing a bi-monthly marketing plan. 2. Decide what events you will be attending this year. You should identify at least one major conference per year. 3. Commit to reading one trade publication on a monthly basis, Continue Reading…
Picking a Location for Your Aesthetic Medical Practice
Choosing the right location for your aesthetic medical practice is paramount to its success. Along with services, employees and marketing, location is one of the key factors in determining your business’ viability and competitiveness. And it’s the one factor that cannot be corrected easily. That’s why you must get it right. Here are six important Continue Reading…
How To Host a Successful Medspa Open House
Whether you are opening your doors for the first time or holding a special event, an open house can be an effective way to promote your aesthetic medical practice. The purpose of an open house is to create a good feeling around your business, build community and educate and excite potential clients. Here’s what you Continue Reading…
How Should Your Medspa Handle Tips? Gratuities’ Guidelines for Aesthetic Medical Practices
One of your top priorities for your medical aesthetic practice should be to make sure your clients feel comfortable and informed throughout their treatment process. Part of this will include their experience with tipping. Developing gratuities’ guidelines will avoid confusion for clients and make the job of administering gratuities easier for your practice. Recommendations for Continue Reading…
What They Don’t Tell You! Opening a Medspa As a Non-Physician (Part 2)
In Part 1 of this blog series, we reviewed applicable health and medical regulations, protecting your assets, and state regulations. In this blog, it’s time to look at a video of reasons medspas succeed when they open their doors and a handful of other important legal considerations. Reasons Medspas Succeed Upon Opening Their Doors The Continue Reading…
What They Don’t Tell You! Opening a Medspa As a Non-Physician (Part 1)
Opening an aesthetic medical practice as a non-physician can be incredibly daunting. Having your finger on the pulse of all state and federal regulations is of the utmost importance. To make your journey a bit easier, we’ve outlined some essential items you need to consider prior to starting your development process. Understand All Applicable Health Continue Reading…
Are Aesthetic Medical Practices & Medspas Recession-Proof?
It’s been 10 years since Lehman Brothers shut their doors and the world spun into a global recession. There is a good chance you have heard in the news that we are expecting another recession within the next 1-3 years. While it’s not our place to speculate on the timing of another economic recession, we Continue Reading…
How NOT to Compensate Your Medspa Service Providers
Before we share our philosophy for service provider compensation models, we have a question: How do most practices get the majority of their patients through the door? • Referrals from service providers OR • Robust marketing campaigns You may be asking how marketing applies to compensation models. Too often, we see medspas providing their aestheticians, Continue Reading…
