What goes into successfully launching a medspa? How can you ensure and plan for success? Join medical spa business expert Francis X. Acunzo, CEO and founder of Acara Partners, as he discusses the top strategies for launching a medspa. Mr. Acunzo speaks to numerous medical spa owners each week, many of whom are experiencing unprecedented Continue Reading…
Acara’s Top 5 Tips for Successful Web Development
At Acara Partners, our team is comprised of subject matter experts who specialize in specific fields of marketing and consulting. To continue our “Top 5 Tips” series, this month we asked Lead Web Developer, Alfonso Costagliola, aka “Fonz”, what tips he had to offer regarding website performance. TOP 5 TIPS FOR SUCCESSFUL WEB DEVELOPMENT Page Continue Reading…
Acara Brands the Medspa Industry
Jennifer O’Connor is Acara Partners’ lead designer and art director, specializing in brand and marketing design for many of the firms’ clients. We sat down with her to discuss her work with Acara, her tips for creating the perfect logo and what it’s like to have designed more logos for medical aesthetic practices than anyone Continue Reading…
Acara Partners to Adopt “Library Model” Style of Working
With the number of vaccinated Americans passing 65%, we have all been enjoying the benefits as the world around us begins to reopen. One benefit that Francis Acunzo, CEO of Acara Partners, is looking forward to is welcoming his staff back to the office through what he has dubbed “The Library Model.” “It has been Continue Reading…
Acara’s Top 5 Tips for Successful Social Media
At Acara Partners, we have team members in many different departments who are experts at what they do. We are starting a monthly series where we invite members of each section of our team to share their “Best Practices.” This month, we are featuring our social media team, Julie Vincent and Donna LaRocque. Our Top Continue Reading…
Sunscreen Update, Understanding the FDA Monograph and More
The latest in Acara Partners’ guest blog series, this post comes from Ted Ebel, Chief Business Officer at Colorescience®. ––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– As we head into the summer months, it is an ideal time to review what is happening with the FDA sunscreen regulations. Not surprisingly, many people do not know that sunscreens are regulated as over-the-counter Continue Reading…
Leadership Secrets for Running a Successful Medspa
Starting and owning a medspa is an exciting journey. You’ve undoubtedly felt an overwhelming range of emotions, including nerves, excitement, concern and hope at the prospect of your new business endeavor. You’ll do great, and having the right help and support can eliminate stress while making the process of running a highly successful medspa more Continue Reading…
Acara Partners on the new Aesthetic Record Marketplace
Acara Partners is excited to announce that we will be featured as a preferred vendor on the Aesthetic Record Marketplace, launching this Friday, April 23rd! About Aesthetic Record and Aesthetic Next: Aesthetic Next and Aesthetic Record Marketplace are powered by Aesthetic Record, an all-in-one Electronic Medical Records (EMR) and Practice Management software solution. Aesthetic Next Continue Reading…
Making Social Media Algorithms Work *For* Our Clients
At this point, it seems as though social media algorithms change every six months. In reality, algorithms are learning and adapting daily, but policy changes that can impact your business certainly happen quicker than you may react to it! Acara’s digital marketing specialists stay abreast of regular changes in order to maximize the value and Continue Reading…
Social Media Content Strategy for Medspas & Aesthetic Practices
Social media is an ever-changing medium that should be an integral, ongoing part of every medspa and aesthetic practice’s marketing strategy. Not only are the platforms themselves constantly being updated and algorithms changed, but the best content that reaches practices’ target audiences isn’t always the same either. Acara Partners’ social media marketing specialists, Julie and Continue Reading…
