The number of monthly active users on Facebook reached 2.32 billion worldwide in 2018. With 210 million users, the US is the second highest Facebook-loving country in the world. If you already use Facebook posts to communicate with your clients – good work! Facebook posts are a valuable part of your marketing strategy and a Continue Reading…
How To Use Influencer Marketing To Promote Your Medspa
Influencer marketing has been around since Coke first started using Santa Claus to sell its soda in the 1930s. More recently, Kylie Jenner (youngest member of the Kardashian clan) built a $900 million cosmetic business on the back of this now ubiquitous marketing tool. Influencers are trusted voices within a niche community. What does this Continue Reading…
Settling the Debate: Is it Medspa or MediSpa?
As aesthetic medical business consultants, we regularly launch for our clients between 10-20 medical spas each year. Every time we meet a new client to develop and launch their practice, we hear something different regarding their preference for ‘med-’ or ‘medi-’ spa. You may think this is a non-issue, but as consultants, we like to Continue Reading…
Choosing the Right Technology for Your Aesthetic Medical Practice
In an industry that’s always changing, you need to stay ahead of the trends. Medspa clients are savvy shoppers who do their research. Being able to offer them treatments using the latest, most effective technology is key to the financial success of your business. Acquiring the right technology and the right training for your team Continue Reading…
Are You Ready To Add Aesthetic Medicine To Your Existing Medical Practice?
Your medical practice is thriving, but you have a gut instinct that there’s room for expansion. Many of your patients have inquired about aesthetic treatments, and you’re wondering if this is a missed opportunity. Sound familiar? If you’re considering expanding your medical practice to include aesthetic medicine, it’s a smart move. The aesthetic medical market Continue Reading…
Secret Shopping Your Medspa Competition
Medspa clients are knowledgeable, savvy shoppers who want the most effective, safest treatments available at the right price. They often have a lot of options in their local area and are willing to do their research to find out which practice meets their needs best. To attract patients, aesthetic medical practices must have a unique Continue Reading…
Webinar | 5 Practice Boosting Trends for 2019
Learn about the top 5 tips that can boost your practice’s growth in the coming year, including how to introduce new technologies, organize your marketing programs, develop educational seminars for patients and community members, and more! Francis X. Acunzo is the CEO and founder of Acara Partners, a medspa and aesthetic practice consultancy. He is Continue Reading…
19 New Year Resolutions for Your Aesthetic Medical Practice in 2019
Acara Partners CEO, Francis X. Acunzo provides his 19 top recommendations for your practice this year. 1. Commit to developing a bi-monthly marketing plan. 2. Decide what events you will be attending this year. You should identify at least one major conference per year. 3. Commit to reading one trade publication on a monthly basis, Continue Reading…
Picking a Location for Your Aesthetic Medical Practice
Choosing the right location for your aesthetic medical practice is paramount to its success. Along with services, employees and marketing, location is one of the key factors in determining your business’ viability and competitiveness. And it’s the one factor that cannot be corrected easily. That’s why you must get it right. Here are six important Continue Reading…
How To Host a Successful Medspa Open House
Whether you are opening your doors for the first time or holding a special event, an open house can be an effective way to promote your aesthetic medical practice. The purpose of an open house is to create a good feeling around your business, build community and educate and excite potential clients. Here’s what you Continue Reading…
