The Coronavirus outbreak has been an evolving “status update” in regard to reduced hours, social distancing precautions, new marketing procedures and practice closure communications. From social posts to website pop-ups, if you’ve shut your doors, your patients are most likely aware that you’re temporarily closed. With this, many Acara clients are wondering: what next? The Continue Reading…
Top-10 Questions Regarding SBA Disaster Loans for Medspas
Through Acara’s continued commitment to providing our industry with resources available to aesthetic practices and medical spas, we’d like to highlight some supplemental information about the SBA Economic Injury Disaster Loan Program. Eligible States To check your state’s current eligibility, use the following SBA link: https://disasterloan.sba.gov/ela/Declarations/Index We anticipate that coverage is or soon will be Continue Reading…
COVID-19: Filling the Gap in Paying Your Aesthetic Practice’s Staff
As this week progresses, we’ve witnessed numerous unprecedented occurrences. Our team has seen a major uptick in inquiries specific to: “what do I do next?” We wanted to address one of the most frequently asked questions we’ve been receiving: How should I pay my staff through all of this? There are a few different answers Continue Reading…
Considerations for Your Aesthetic Practice Amidst COVID-19
As the Acara team continues to monitor the impacts that COVID-19 is having on the aesthetic medical community, we’d like to spotlight a few strategies and considerations for your practice. Our team is recommending practices adjust the emphasis of their marketing efforts from being promotional and urgent in nature to being educational. Many of your Continue Reading…
Leveraging Online Tools & E-Learning in Your Aesthetic Practice
Gone are the days where you must travel halfway across the country to sit in a classroom or banquet hall to receive pearls of wisdom on how to grow your practice. The last few years have brought us intuitive online learning solutions that have completely disrupted various industries. Well folks, we’re happy to say the Continue Reading…
Facebook Campaign Budget Optimization
Despite the ever-changing algorithm, Facebook marketing is a necessity, and all your competitors likely think so, too. This means it’s crucial to be up to date on the latest Facebook changes so you can keep ahead of the competition. In September, Facebook will be implementing Campaign Budget Optimization across all Ad Sets. Confused? Don’t worry. Continue Reading…
What do you need to receive financing for your Aesthetic Practice or Medspa? (Part 2)
Last week we discussed how to develop your concept and create a business plan to get your project a bank loan. It’s now time to review the other 3 “C’s” that will support the bank’s decision-making process in providing you with a business loan. Credibility To receive financing on a business plan and concept, you Continue Reading…
What do you need to receive financing for your Aesthetic Practice or Medspa? (Part 1)
It’s the first or second question we frequently are asked: “how much money does this cost or how do I finance this project?” One of the largest hurdles of launching a business can be getting bank financing. The team at Acara likes to boil this process down into four simple “C’s” 1. Concept 2. Credibility Continue Reading…
10 Steps to the Perfect Medspa E-blast
E-blasts are a great way to start a conversation with your clients and potential clients. If you aren’t already using this marketing tool, it may be time to add it to your toolbox. Here are 10 tips to help you create e-blasts that pique your patients’ and potential patients’ curiosity and drive them to action. Continue Reading…
7 Reasons Your Medspa Needs Facebook Ads
The number of monthly active users on Facebook reached 2.32 billion worldwide in 2018. With 210 million users, the US is the second highest Facebook-loving country in the world. If you already use Facebook posts to communicate with your clients – good work! Facebook posts are a valuable part of your marketing strategy and a Continue Reading…
