During the Great Recession of 2008, Acara Partners successfully doubled the sales of 12 practices as part of our Business Booster program. Our services proved profitable again in 2020 when, despite the sharp economic decline caused by the coronavirus pandemic, our clients saw significant month-over-month sales growth. Back in 2008, part of our clients’ success Continue Reading…
Guest Blog from Allyson Avila: The Dos and Don’ts of Responding to Social Media Posts and the Importance of Having a Social Media Policy in Place
There is always a big debate among industry experts in the aesthetic medical field as to whether a physician or practice should respond to a negative review, especially when it comes to social media. Some in the field suggest that responding to a negative review in any manner could potentially be a HIPAA violation, while Continue Reading…
Guest Blog: Dr. Anil Rajani Addresses Concerns About the Adverse Reactions from Moderna’s COVID-19 Vaccine in Those with Facial Fillers
Based out of Portland, Oregon, Dr. Anil Rajani, MD, is the founder of Style Aesthetics. As a master trainer and lecturer with 15 years of experience training medical aesthetic providers, Dr. Rajani provides training for brands such as Allergan, Galderma, Merz, Suneva Medical, NovaThreads and Cosmofrance. Known as an expert on minimally invasive treatments, he Continue Reading…
Update on PPP Loans — Jan 14th, 2021
The following is a Client Alert from Acara Partners’ attorneys, Brenner, Saltzman & Wallman LLP, summarizing certain important provisions in some recent rules published by the SBA as well as the updated loan application for First Draw Loans and the new loan application for Second Draw Loans. We are grateful for their continuous effort to Continue Reading…
Guest Blog: Allyson Avila on COVID-19 Vaccines — What Employers Need to Know
Acara Partners is eager to share another guest blog from attorney Allyson Avila, a partner at Gordon Rees Scully Mansukhani, LLP. As one of the country’s leading attorneys in the aesthetic medical industry, Avila has written the following to advise employers on how to ensure their practices remain safe and healthy while also respecting employee Continue Reading…
PPP 2.0 — Important Changes to the Payment Protection Program
As you are probably aware, a new federal stimulus package became effective earlier this week that made important changes to the Paycheck Protection Program (PPP). The changes impact existing PPP loans and also authorize a new round of PPP loans for new borrowers and those who already received a PPP loan. The following is an Continue Reading…
Guest Blog: Allyson Avila on Regulatory Changes to Products Containing Hydroquinone
Recently, changes to the sale of Over-the-Counter (OTC) products containing hydroquinone, a compound commonly found in aesthetic medical skincare products, have come to our attention here at Acara Partners. Wanting to know more, we reached out to Allyson Avila, a partner at Gordon Rees Scully Mansukhani, LLP and one of the country’s leading lawyers for Continue Reading…
Holiday Marketing Tips to Boost Your Medspa’s Sales
Back in January 2020, few would have anticipated what lay ahead: a worldwide pandemic, a shocking blow to the economy that paralleled the Great Depression and the loss of being able to safely spend time with loved ones face to face. The aesthetic medical industry was not spared the impact of COVID-19. Although hardships have Continue Reading…
Update on PPP Loan Forgiveness and Income Taxes
Acara Partners’ attorneys, Brenner, Saltzman & Wallman LLP, have played an integral role in ensuring our clients stay abreast of updates to the government’s Paycheck Protection Program (PPP). They have provided us with the following statement regarding PPP loan forgiveness and its impact on borrowers’ income taxes. — In April 30, 2020, the Internal Revenue Continue Reading…
Keys to Launching a Medspa: Phase Three, Part Two
This week is our final post in the Keys to Launching a Medspa series. In this final phase, we cover equipping your medspa, management systems, recruiting your team, and finally, opening your medspa! Equip Your Medspa Define all the things that you will need to facilitate the procedures and treatments on the service menu. These Continue Reading…
