Acara Partners CEO, Francis X. Acunzo provides his 19 top recommendations for your practice this year. 1. Commit to developing a bi-monthly marketing plan. 2. Decide what events you will be attending this year. You should identify at least one major conference per year. 3. Commit to reading one trade publication on a monthly basis, Continue Reading…
Picking a Location for Your Aesthetic Medical Practice
Choosing the right location for your aesthetic medical practice is paramount to its success. Along with services, employees and marketing, location is one of the key factors in determining your business’ viability and competitiveness. And it’s the one factor that cannot be corrected easily. That’s why you must get it right. Here are six important Continue Reading…
How To Host a Successful Medspa Open House
Whether you are opening your doors for the first time or holding a special event, an open house can be an effective way to promote your aesthetic medical practice. The purpose of an open house is to create a good feeling around your business, build community and educate and excite potential clients. Here’s what you Continue Reading…
How Should Your Medspa Handle Tips? Gratuities’ Guidelines for Aesthetic Medical Practices
One of your top priorities for your medical aesthetic practice should be to make sure your clients feel comfortable and informed throughout their treatment process. Part of this will include their experience with tipping. Developing gratuities’ guidelines will avoid confusion for clients and make the job of administering gratuities easier for your practice. Recommendations for Continue Reading…
What They Don’t Tell You! Opening a Medspa As a Non-Physician (Part 2)
In Part 1 of this blog series, we reviewed applicable health and medical regulations, protecting your assets, and state regulations. In this blog, it’s time to look at a video of reasons medspas succeed when they open their doors and a handful of other important legal considerations. Reasons Medspas Succeed Upon Opening Their Doors The Continue Reading…
What They Don’t Tell You! Opening a Medspa As a Non-Physician (Part 1)
Opening an aesthetic medical practice as a non-physician can be incredibly daunting. Having your finger on the pulse of all state and federal regulations is of the utmost importance. To make your journey a bit easier, we’ve outlined some essential items you need to consider prior to starting your development process. Understand All Applicable Health Continue Reading…
Are Aesthetic Medical Practices & Medspas Recession-Proof?
It’s been 10 years since Lehman Brothers shut their doors and the world spun into a global recession. There is a good chance you have heard in the news that we are expecting another recession within the next 1-3 years. While it’s not our place to speculate on the timing of another economic recession, we Continue Reading…
How NOT to Compensate Your Medspa Service Providers
Before we share our philosophy for service provider compensation models, we have a question: How do most practices get the majority of their patients through the door? • Referrals from service providers OR • Robust marketing campaigns You may be asking how marketing applies to compensation models. Too often, we see medspas providing their aestheticians, Continue Reading…
How Much Revenue do Medspas Actually Generate
“The make-up of a $6 million-dollar medspa” “How to make millions in your practice!” “The medspa millionaires’ team” We cringe when we see these statements from industry consultants and associations. It’s not that we don’t love the potential of these aesthetic medical practices. We love success stories, and have contributed to many of them. We Continue Reading…
A Brief History of the First Medical Spa
The year is 1991, and “Botox®” is not yet a household name. Francis and Colleen Acunzo (future founders of Acara Partners) own the top health clubs and day spas in Boston. One ordinary day, as Francis and Colleen were sipping their coffee and enjoying their morning routine, Francis flips through The Boston Globe. He reads Continue Reading…
