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How to Dominate the First Page of Google
May 1, 2024
Reaching the top of Google search results can boost your online presence significantly, leading to more visitors to your site and, eventually, through your doors. As a rule of thumb, you want your business to appear at least five times on the first page with different sources. There are several search engine optimization (SEO) avenues to take to influence your page dominance on Google, one of which is utilizing organic keyword-rich content.
In addition to paid digital advertising, which can appear above organic rankings on search result pages, the cornerstone of your SEO strategy should include high quality content such as:
Press releases
One of the main SEO benefits of press releases is backlinking. Adding hyperlinks within press releases, which are distributed to a global audience of journalists, helps garner traffic to your website from other sites. If you’ve chosen a newsworthy topic that is relevant to your target demographic, relevant media outlets and websites will pick up your release and share it amongst their audience. Since large media sources have higher content frequency and wider online visibility, it gives your business’ press releases a higher chance of appearing toward the top of search results, maybe even before your actual website.
Blog
More than any other pages on your website, blogs are the perfect opportunity to create relevant content that is rich with top-searched keywords and will boost organic traffic. By posting consistently, blogs offer so many chances to answer the hundreds of thousands of queries people in your area are searching for. For blogs to effectively reach the top spots on Google, it’s important to identify your target audience, conduct keyword research and formulate a catchy title that either begs a question, showcases data or does a comparison.
Claiming the coveted top result on Google isn’t easy to do without the right SEO knowledge and strategy. That’s where the digital marketing experts at Acara Partners come in! We can help you elevate your ranking with proven tools and techniques, helping your content:
- Reach a large audience
- Have long-lasting visibility
- Bring about brand awareness
- Drive organic traffic and generate leads
- Shape your positive digital reputation
- Support your overall marketing efforts