Organic search is one of the main sources of website traffic, so being visible on Google is essential to maintaining your business’ online presence. Whether you are in the process of building your practice’s website, just launched it or are looking to elevate your current visibility status, leveraging search engine optimization (SEO) is key. With so many websites out there, there’s never a guarantee you’ll appear at the top spot of search results, but there are steps you can take to improve your ranking over time.
We asked our SEO experts at Acara Partners for their top tips and tricks to effectively implement SEO into the creation of your website and utilize it on a regular basis — here’s what they recommend:
1. Use a mix of short-tail and long-tail keywords
One benefit to using long-tail keywords is that they allow you to be more specific and ensure that your content can be found by the target audience searching for it. However, this can also mean that those words have a low search volume. Short-tail keywords often offer a higher search volume and more website traffic. One challenge with these words is that they require more SEO effort on your part because they are so broad in topic and can be difficult to rank. Therefore, the best strategy here is to use a mix of both throughout your content.
2. Optimize your keyword usage
While you may be tempted to use keyword stuffing as an “easy” way to improve SEO, web crawlers can spot this overuse and ultimately have the site demoted in the SERPs (search engine results pages), lowering your rank. Instead, we recommend using keywords in moderation throughout paragraph text, headers and meta descriptions where they fit naturally.
3. Take advantage of backlinks
Your relationships with other companies or local businesses can be instrumental in improving your SEO. By having other websites link to your website, or a specific page on your website, you can increase your traffic as well as your ranking. This is because search engines will recognize that other websites trust you enough to link directly to your site. The more quality backlinks you have, the higher you can rank.
4. Don’t overload your pages with code
While they can be attractive, large and code-heavy web elements can hurt page load speed. Online visitors will not want to stay on a website that’s slow to load or difficult to navigate. It’s important to check in on the health of your website pages often and make adjustments to improve user functionality and experience.
5. Create and use branded keywords
An easy way to rank high for keywords is to make your own. This can be the name of your medspa, a unique treatment that only you offer or the name of your medspa along with a non-branded service you offer. Once you’ve established recognizable names for your memberships, events, seasonal specials, etc., consistently using those branded keywords can help your customers find you more easily.
Contact us today to learn more about developing an SEO strategy with Acara Partners to outrank your competitors and accelerate your practice’s success.