Owning and operating a medspa has never been an easy role. Managing finances, overseeing staff, developing attractive marketing promotions and keeping up with the competition are just some of the responsibilities that keep medspa owners and managers up at night. If you are feeling extra stressed about the current economy, and want to ensure your Continue Reading…
Is Your Medspa Prepared for a Possible Recession?
Do you need a plan for your medspa? Have your sales plateaued, declined or not met your expectations? Did your medspa perform as well as you’d planned in 2022? With the current economy, it’s important now more than ever to ensure your medspa’s operations, sales strategy and marketing strategy are optimized for success. Acara Partners Continue Reading…
Managing a Medspa During a Recession
With financial forecast news of a possible recession, the team at Acara Partners is sharing a few aesthetic medical resources to highlight our industry’s history of resilience and the proven opportunity for sales growth during trying economic times. Fortunately, Acara’s leadership team has guided our clients through two recessions and a pandemic shutdown, and views Continue Reading…
Is Your Medspa Eligible for the Employee Recovery Credit (ERC)?
If you own a medspa or aesthetic medical practice, you may be wondering if you’re eligible for the Employee Recovery Credit (ERC). The ERC is a refundable tax credit that benefits businesses that kept employees on the payroll during the COVID-19 pandemic. Learn more: ‘What to Know About the Employee Retention Credit’ – The Hartford Continue Reading…
How to Take Advantage of ‘Section 179’ This Tax Season
As we head into the holiday season, it’s not too early to start thinking about your 2022 capital investments. It’s very important to place your large ticket item orders early so that you can accept delivery before the end of 2021 and be able to take advantage of IRS Section 179. Not sure what Section Continue Reading…
Update on PPP Loan Forgiveness and Income Taxes
Acara Partners’ attorneys, Brenner, Saltzman & Wallman LLP, have played an integral role in ensuring our clients stay abreast of updates to the government’s Paycheck Protection Program (PPP). They have provided us with the following statement regarding PPP loan forgiveness and its impact on borrowers’ income taxes. — In April 30, 2020, the Internal Revenue Continue Reading…
Phase Two of Keys to Launching a Medspa
Phase two of Keys to Launching a Medspa consists of three parts: the business plan, site selection and bank financing. Business Plan The business plan is the culmination of all the aforementioned documents as well as a few others. The business plan is needed to present to banks in order to secure funding. The documents Continue Reading…
Why You Need a Marketing Plan & Budget
We received a call today from a concerned medical spa, unsure if they could continue funding their search engine marketing efforts. Curious, we asked what their marketing budget and plan looked like for Q2 & Q3. The phone went quiet for a moment before we heard the answer we dread: “There is no plan, and Continue Reading…
Provider Compensation in Aesthetic Medical Practices: ABI Flash Poll Analysis
Analysis provided by Francis Acunzo, chair of the Aesthetic Business Institute Advisory Board of Directors and CEO at Acara Partners, and John Powers, PhD, Executive Director of the Aesthetic Business Institute. Questions on provider compensation and benefits offered to service providers are frequently asked by those in the aesthetic medical industry. The March Aesthetic Business Continue Reading…
Avoid Business Insanity!
As everyone knows, when a person is having a cardiac arrest, they need immediate resuscitation or they will die from a lack of blood circulating oxygen to the brain and vital organs. In your business or medical practice, the life-blood is cash. If insufficient cash is flowing into your business, then a company begins to Continue Reading…
