Acara Partners’ attorneys, Brenner, Saltzman & Wallman LLP, have played an integral role in ensuring our clients stay abreast of updates to the government’s Paycheck Protection Program (PPP). They have provided us with the following statement regarding PPP loan forgiveness and its impact on borrowers’ income taxes. — In April 30, 2020, the Internal Revenue Continue Reading…
Phase Two of Keys to Launching a Medspa
Phase two of Keys to Launching a Medspa consists of three parts: the business plan, site selection and bank financing. Business Plan The business plan is the culmination of all the aforementioned documents as well as a few others. The business plan is needed to present to banks in order to secure funding. The documents Continue Reading…
Why You Need a Marketing Plan & Budget
We received a call today from a concerned medical spa, unsure if they could continue funding their search engine marketing efforts. Curious, we asked what their marketing budget and plan looked like for Q2 & Q3. The phone went quiet for a moment before we heard the answer we dread: “There is no plan, and Continue Reading…
Provider Compensation in Aesthetic Medical Practices: ABI Flash Poll Analysis
Analysis provided by Francis Acunzo, chair of the Aesthetic Business Institute Advisory Board of Directors and CEO at Acara Partners, and John Powers, PhD, Executive Director of the Aesthetic Business Institute. Questions on provider compensation and benefits offered to service providers are frequently asked by those in the aesthetic medical industry. The March Aesthetic Business Continue Reading…
Avoid Business Insanity!
As everyone knows, when a person is having a cardiac arrest, they need immediate resuscitation or they will die from a lack of blood circulating oxygen to the brain and vital organs. In your business or medical practice, the life-blood is cash. If insufficient cash is flowing into your business, then a company begins to Continue Reading…
Let’s Get Down to Business
Doing your homework before opening any business is essential, and especially so in the very competitive but potentially lucrative medical aesthetic world. Within that initial study and planning phase, a sound financial model must be developed in order to insure success. What are some of the specific steps that should go into building your financial Continue Reading…
How to Buy a Medical Laser for Your Business
Purchasing a laser for your business can be confusing and costly — you do not want to make the wrong choice. There are many lasers on the market and the right purchase is the difference between increased profits or a lousy investment. Acara Partners has purchased and negotiated over 50 lasers for our clients; we Continue Reading…
Cost of Doing Business
One of the services that Acara offers is our complete turn-key aesthetic practice/medspa development program. Phase-I starts with working with our client to develop their concept, then conduct a market assessment to identify the size of the market and the estimated penetration levels (sales) that can be achieved within the market. Once we have that Continue Reading…
Learn to Accelerate Your Practice
Join me on Saturday April 28th when I will be speaking with plastic surgeon, Dr. Jason Pozner at a Sciton Aesthetic seminar. This event takes place at the New Hampshire Motor Speedway to promote the theme of accelerating your practice. My topic will be “how to race past your competition by accelerating your practice with Continue Reading…
Incentive Pay Reset — The Day it Stops Raining
One of the most common compensation missteps that we see occur in the business world of aesthetic medicine is the “incentive pay reset.” This occurs when an incentive program is developed for a sales consultant and the sales consultant achieves sales goals that are higher than anticipated thus receiving their just reward for the practice’s Continue Reading…
