Earlier this month, Acara Partners’ CEO Francis Acunzo met with PatientNow’s Audrey Neff to record an episode of the True to Form Podcast. This episode, ‘Part 2: The State of Medical Aesthetics in 2023,’ was produced as a follow up to the Part 1 episode recorded in April.
During this conversation, the two aesthetic medical business experts discussed industry trends spanning from the state of the economy and its potential impact on medspas, to private investment opportunities, to best practices for medspas to market and increase sales during the holiday season.
By tuning into Part 2, you will learn the importance of:
• The use of video and in-practice content in your social media
• Asking patients to review your business on Google and Facebook
• Residual marketing tactics that ensure long-lasting marketing content
• And much more!
When Audrey asked Fran what change has he seen in the industry with the entrance of younger groups, Fran said, “We are seeing patients being more adventurous with medspa services. It’s the younger market that’s willing to try something new, whether that’s a new filler or toxin.” Fran later elaborated that years ago, it was more difficult for new entries to take off in this industry. The openness of millennials is contributing to the growth of the medical aesthetic industry. “We are also seeing that at medspas, more and more brand names are being asked for by brand name.”
Fran shares, “At Acara Partners, we are often asked, ‘Isn’t the market getting saturated?’ No, the market is not saturated. Let’s put it this way: If you have 100 medspas, 50 are no good; 25 of them are not really doing it right; the other 25: those are your competitors. Don’t look at the overall market, look at the ones that are doing it right.”
Acara Partners is grateful for the opportunity for Fran’s quarterly guest appearances on PatientNow’s True to Form Podcast.