We interviewed our CEO, Francis Acunzo, to learn his top tips for medspa marketing in the current economy.
In our “Medspa Advice on the Economy” Instagram reel, Fran responds to the recent buzz about the current economy causing concern among medspa owners. Fran advises, “Focus on the marketing spend that you are currently doing. Maintaining that spend, and possibly look at increasing activities — more events, holidays promotions. There is so much you can do this time of year!”
Here, we’ve expanded on Fran’s aesthetic medical business expert tips for medspa marketing by asking him a few questions on many medspa owners’ minds:
Q: What are the top three areas of marketing you should invest in?
A: Website design and development, including SEO; social media strategy; and reputation management, like client reviews on Google Reviews and Facebook Reviews, are three of the top marketing areas I would advise medspas to invest in.
Q: How much of your spend should you allocate to marketing?
A: Acara Partners recommends medspas spend between 10-15% of their projected monthly sales on marketing. This includes the sum of management of marketing (i.e. a marketing agency’s fees) and advertising budget (i.e. social media advertisements, Google paid search, print collateral and event production).
Q: What goes into hosting a successful medspa event?
A: It’s important to establish an optimal timeframe for your event such as a Thursday evening after the workday has ended. Avoid the week of a holiday or weekends when people tend to be busier. You should also plan in advance by inviting your guests to your event two to three weeks prior. As for what you should offer, complimentary appetizers and drinks are always a hit, as well as live treatment demonstrations, event-only promotions and giveaways. Along with your clientele, it’s a good idea to invite and partner with industry vendors and local complementary businesses. All of this will help create more buzz around your event and make for a successful evening.
Q: What are some ways you can optimize lead response time?
A: Acara advises medspas to implement a standard operating procedure for staff to adhere to when responding to leads coming in from all lead generating channels: Google Paid Search, inbound phone calls, social media comments / DM’s, website form submission, walk-in’s and so on. Establishing expectations is important! Converting a lead into a consultation can be achieved by asking prequalifying questions and being proactive in scheduling an appointment for a consultation. Appointment reminders are encouraged!
Q: How can Acara Partners help elevate your marketing strategy?
A: Acara Partners’ team of marketing experts provide everything your aesthetic medical practice will need to be successful. As an in-house agency, we can guarantee consistency across all your marketing outputs. Our dedicated and knowledgeable account managers provide 1:1 support to our clients and develop a customized marketing strategy that is focused on quality lead generation and educational content about your aesthetic medical treatments. Acara’s full-service marketing agency can do it all:
• Account Management
• Social Media Strategy & Management
• Print Design
• Content Development
• Website Hosting
• Google Paid Search
Contact us today at (203) 488-0028 to learn more about our full range of marketing services.