All the marketing efforts in the world would be futile without first establishing a website for your practice. A website is where everything culminates — it’s the place you want to drive all potential clients to, whether the traffic is coming from Google Ads, social media or email marketing. The end goal is to generate leads. Attracting visitors to your site will bring them right to a consultation request form or online booking portal. It may even get them to pick up the phone and call you to set up an appointment.
A website is also a place to educate medspa goers before they even step foot through your doors by having detailed information about your services, team and mission. With quality content written in your brand’s voice, people can get to know you prior to their visit.
Now that you know how important it is to have a website, let’s talk about how Acara Partners can help you develop it:
A strong website design will make the first impression for visitors — this is where you showcase your brand. Our creative team of graphic designers do this by taking your vision and bringing it to life on-screen through various visual elements. After we’ve developed your logo, colors, typeface and visual imagery as a part of your Brand Envisioning, and you’ve signed on for Website Development and Design, our team will design a website that balances aesthetic appearance and functionality. We do this by following your unique brand guide while also prioritizing the user experience, making your site easy to navigate, mobile friendly and neatly organized. Key elements that can be implemented into your website include a consultation request form and an email opt-in form to gather leads, social media links and testimonials as well as pages for a photo gallery, specials and events, blogs, memberships and financing.
Content creation is essential to any website to increase online visibility, educate and build trust among your audience and cement yourselves as experts in the field. Our very own industry experts at Acara know how to create relevant and valuable content tailored to your brand voice. Not only does our content team possess excellent writing skills, but they also produce engaging content that clearly and concisely communicates with your target audience. Being rich with industry knowledge isn’t the only driving force behind our content — it’s also optimized for SEO (search engine optimization). Through strategic keyword research, URL structure and the implementation of title tags, meta tags, alt tags and more, we can set your website up for strong visibility in search engines like Google. By creating keyword-rich content that’s easy to read and engaging, our focus is to help establish your medspa’s online presence and start attracting potential clients as you gear up for doors open.
As we’re in the process of developing your full website, we will create a pre-launch homepage to kickstart your brand awareness. This page will announce the future opening of your practice and include general information about your service offerings. It will also feature an email opt-in form and social media links to generate an email database and social engagement with your community.
To learn more about developing your website with the creative marketing minds at Acara Partners, contact us today.