A strong brand synchronizes all the elements of your business — from your website identity to your physical space — to tell a consistent story. During a Brand Envisioning session with Acara Partners, our team of experts will explore your medspa’s vision to create your brand’s identity thoughtfully and meticulously. To do that, we will gain initial insight into your ideas for naming, logo, color, typeface, model preferences and more.
Building your unique, recognizable brand will entail:
A strong brand name is one that is positive and appropriate, protectable, easy to spell, easy to pronounce and memorable. Our creative team of marketing specialists will help brainstorm name ideas that align with your inspiration until it’s finalized. Within your name, we also recommend including a descriptor that represents the nature of your practice, such as “aesthetic medicine” or “medical spa.”
Brand voice and attributes
How you speak to your audience throughout all channels of communication, from social media to email marketing, will define your brand voice. This is where your unique personality can really shine through. The attributes of your practice’s atmosphere can range anywhere from spa-like and relaxing to high-end and exclusive. Having a clear and consistent brand voice will give your audience a good idea of what you’re all about and what to expect prior to walking through your doors.
● Logo. Your logo should tie in seamlessly throughout your visual brand. A good logo will be appropriate for business, simple and scalable and memorable and distinctive. Key elements such as the typeface and color will all interplay to create the look of your logo.
● Color. Within your brand guidelines, we will create a color palette of your colors, including primary, secondary and accent colors. All your color choices will be incorporated into your brand in varying degrees, from your physical space to your business cards and brochure.
● Model imagery. Both physical and digital elements of your brand will include model imagery to promote your services. Your preferences on poses, lighting, background imagery and age ranges all come into play to create consistent visuals throughout your brand.
This is where all elements of your brand combine to create your unique collateral package. This package may include business cards, appointment cards, bounce-back referral cards, gift cards, letterhead and envelope, a pocket folder, a skincare prescript pad and a brochure.
Ready to take the next step in building your medspa brand? Contact us today to get started.