At Acara Partners, our team is comprised of subject matter experts who specialize in specific fields of marketing and consulting. To continue our “Top 5 Tips” series, this month we asked Lead Web Developer, Alfonso Costagliola, aka “Fonz”, what tips he had to offer regarding website performance.
TOP 5 TIPS FOR SUCCESSFUL WEB DEVELOPMENT
- Page Speed is King
- Put Mobile First
- Find & Secure Your Weakest Entry Points
- Clean Up Old Parts of Your Site
- Prioritize Your Top Page
According to scientists, we now have an attention span that’s shorter than goldfish. So if your page takes longer than three seconds to load, you will already have lost 50% of your potential traffic right there. Attention span isn’t the only motivator for fast page speed; it can also boost who even sees the page. Sites like Google have continually incorporated page speed in their rankings as well. Faster page speed = more clicks!
As things begin to open up again, people are on the go. This means that most people who are looking at your website are doing so on their phones. All website edits should be made with mobile in mind. Sites like Google will even prioritize pages that are more “mobile-friendly.”
Web security is about finding your weakest entry points and securing them. Administrator logins are only as strong as the passwords that are created for them. You must have strong and unique passwords across the board. It’s important to constantly test these weak entry points and constantly update them.
It’s important to keep your website relevant. Old events, old photos or anything outdated on your site should be removed or updated. This can become a tedious job if you don’t do it often, so it’s helpful to recognize when you need to revisit those pages of a site. It’s always good to keep all pages up to date.
It’s obvious that you would want every page on your website to be amazing. Most of your traffic, however, will only be going to your top three to five pages. These include the Home page, Contact page and maybe a popular service that you offer. Take some time to figure out what your top three to five pages are. As you work on your website, these pages should get the most attention, since these are what most people are looking at.
Stay tuned for our next entry in our “Top 5” series!
