Starting and owning a medspa is an exciting journey. You’ve undoubtedly felt an overwhelming range of emotions, including nerves, excitement, concern and hope at the prospect of your new business endeavor. You’ll do great, and having the right help and support can eliminate stress while making the process of running a highly successful medspa more efficient.
The leadership coaches at Evoc have over 20 years of experience coaching entrepreneurs, professionals and executives on managing their businesses’ growth and more than 10 years managing medical spas. Acara Partners is eager to share Evoc’s “behind the curtain” tips to becoming an effective leader for your medspa:
Strong leadership is the foundation of a great business. The failure to establish proper and definitive leadership roles can be a common pitfall for medspas, making understanding the difference in leadership roles crucial. The roles of leaders and managers have specific functions and impacts. Leaders set vision and direction; managers manage resources. As the owner, you’ll need to step into your role as the leader and lead your team.
“Culture eats strategy for breakfast.” — Peter Drucker, legendary management consultant and writer whose philosophies formed the foundation of modern corporations.
Create a culture that matches your energy. An organization’s culture is the energy of the organization. If the energy doesn’t move in harmony with the business’s operations, you will feel perpetually drained in every aspect of your business. Unfortunately, this is why many business owners come to dread going to work and managing their practice. High-performance cultures rarely exist by accident. To run businesses smoothly and feel energized, owners must home in on elements such as mission and vision, hiring decision models and meeting formats and agendas. As fundamental business elements, overlooking these aspects and not recognizing them as crucial contributors to your medical spa’s culture is a great disservice to your business. When set up correctly, these elements can allow your practice’s operations to flourish. Undervaluing them can cause your medspa’s culture to suffer, increase stress and decrease overall practice performance.
Avoid the revolving door. Finding and keeping great staff will be a constant effort, but a revolving door of staff turnover is a symptom of a much bigger and costly problem. Who is more valuable, a great client or a great employee? A great employee is worth thousands of great clients. Yet, for most businesses, the process of generating clients is significantly more developed than that for finding great employees. Not to say you should stop pursuing new clients; however, it’s equally important to devote time and effort to strengthening the business’s recruitment and hiring processes to find and retain great people for your team.
Owning and operating a medspa is both challenging and exhilarating. Being the owner and leader of a successful medspa or aesthetic practice requires the right tools to increase its growth and success. Learning the “how to’s” of being an effective business leader is a tool you don’t want to overlook.
Coach Troy & Coach Barbara of Evoc, Executive Business & Leadership Coaching Experts
Coming Soon! LASER: A Leadership Development Program for Medspa Owners and Operators
Acara Partners is excited to partner with Evoc to bring you LASER, a leadership development program specially designed for medspa owners and operators. To learn the ins, outs and “how to’s” of being an effective medspa business leader, build the foundation of solid company culture and attract and retain exceptional staff, look no further than LASER. Experience and knowledge are most valuable when shared. Acara Partners is eager to provide our clients with this leadership development program, designed specifically with them in mind to bridge the gap between medspa management and leadership.
LASER will be launching in mid-May, 2021. To be added to the waitlist, please fill out this interest form.