Back in January 2020, few would have anticipated what lay ahead: a worldwide pandemic, a shocking blow to the economy that paralleled the Great Depression and the loss of being able to safely spend time with loved ones face to face. The aesthetic medical industry was not spared the impact of COVID-19. Although hardships have been faced throughout the year for many aesthetic practices, support from the government’s CARES Act, the PPP loan forgiveness program and a surge of service bookings and appointments post-reopening have allowed the aesthetic industry to steadily rebuild. In order to continue with upward momentum despite current rising COVID-19 cases, it’s essential that your practice develop a comprehensive marketing plan to capitalize on the holiday season.
Here are Acara’s holiday marketing tips to boost your medspa’s sales as 2020 comes to a close.
Communicate Gratefulness
After the unprecedented events of 2020, it feels as though we all have extra reasons to be grateful this year. Make sure your clients know how grateful you are for their continued support throughout this year.
Give Reasons to Shop
To show your gratefulness and how much you love your clients, consider doing a “12 (10, 8 or even 6!) Days of Giveaways or Beauty.” Get clients excited with desirable giveaways and exclusive sales, whether these offers are on treatments or products. This will excite both loyal and long-standing clients, as well as generate new leads for your practice. NOTE: To minimize touchpoints in the office, take the giveaway digital and run it on your practice’s social media pages. If managing on multiple social platforms, make sure messages are clear and consistent so as not to cause confusion.
Promote Treatments with “Low to Glow” Downtime
While holiday gatherings are guaranteed to be much more low-key this year, still encourage clients to look and feel their best even if they’ll only be seeing a small group of family and friends. Promoting treatments with “low to glow” downtime such as facials and peels can have your clients feeling and looking good even if it’s just for Zoom.
Gifts of Giving
Create last-minute retail and treatment packages for clients to take advantage of in the days leading up to the holidays. These specials make great gifts for the person who has everything. They’re also the perfect splurge for the clients who always think of everyone else during the holiday season and deserve some TLC for themselves.
Invest in Social Media
In addition to traditional media, focus heavily on social media. With newfound time at home, people are on their phones and social media even more than before. Running social media ads can be an inexpensive yet incredibly effective way to generate new leads from your specifically targeted demographic. Use social media ads to boost your posts on all of your holiday promotions.
