First it was Snapchat and filtered selfies driving an increased demand from the millennial market. Now, Acara believes that Zoom may be playing a major role in the demand for aesthetic procedures from new patients within the working professional demographic.
Anecdotally, our team has had the following occur within a sampling of our clients’ practices all across the country:
• $550K in sales during 1-day virtual event (Southwest Region)
• Sales up 25% YoY 30-days post-opening during COVID-19 (Mid-Atlantic Region)
• Monthly sales record broken in 5-year-old practice (Southwest Region)
• Sales up 50% YoY 30-days post-opening during COVID-19 (Northeast Region)
Clearly this surge is not isolated to specific regions. Although our clients in the West – California, Oregon and Washington – are not experiencing the same surge. We believe potentially due to stricter regulations.
Most interestingly – it’s not just “pent-up demand.” Pent-up demand can only come from an existing patient base. What we’re seeing is an increase in new patient inquiries.
Anecdotal information is insightful, but it can also be dangerous. That’s why we’ve partnered with PatientNOW. We’re in the process of analyzing PatientNOW’s Pulse System data from hundreds of practices across the country – with real-time financials and key performance indicators.
Want to learn more?
Join us on Tuesday, June 23 at 12PM EST as Francis X. Acunzo reviews the State of the Aesthetic Medical Industry in partnership with PatientNOW. Sign up Here.