The number of monthly active users on Facebook reached 2.32 billion worldwide in 2018. With 210 million users, the US is the second highest Facebook-loving country in the world.
If you already use Facebook posts to communicate with your clients – good work! Facebook posts are a valuable part of your marketing strategy and a great tool for helping you stay front-of-mind with your audience.
You may be convinced about using Facebook posts, but what about Facebook ads? If you’re still unsure about the value of making Facebook ads part of your marketing strategy, here are seven things you should know.
1. It’s Affordable
Facebook ads are affordable. Consider this: for $5 you can reach about 1,000 people. How’s that for return on investment? And when compared to how much you would spend to reach an equal number of people with a more traditional means of advertising, e.g., radio or magazine ad, the value of Facebook ads can’t be beat.
2. It’s Targeted
Facebook ads allow you to reach a highly-targeted audience. You can segment your clients by age, interests, behavior, life events, location, and more. And the better you understand your audience, the more you can tailor your ads and distribution lists to engage them.
3. It’s Mobile
More than 80% of Facebook users access the social media platform via their phones. Advertising to your audience on the device that they use every day is the most reliable way of reaching them.
4. It’s Fast
Delivered right to the palm of your client’s hand, Facebook ads are the fastest way to reach your audience. As soon as your ad is approved by Facebook (and they have quick turnaround), your clients have it in front of them. It’s that fast!
5. It’s Measurable
Facebook allows you to track impressions, clicks, and conversions, so you can clearly see how your ads are benefitting your aesthetic medical practice.
6. It’s Engaging
Facebook ads allow you to engage more with your audience by driving likes, comments, and interactions. This type of engagement helps you build a stronger connection with them. The more connected they are, the more likely they are to convert into business.
7. It’s What Everyone Else is Doing
It’s likely that your competitors are using Facebook ads to reach people who should be your clients. If you aren’t in this space, how can you compete?