Whether you are opening your doors for the first time or holding a special event, an open house can be an effective way to promote your aesthetic medical practice. The purpose of an open house is to create a good feeling around your business, build community and educate and excite potential clients.
Here’s what you need to know to host a successful aesthetic medical practice open house:
Organize
Before you begin, consider who you want to attend. The type of event you design should be catered to them. Consider their tastes and focus on what might entice them to show up. Once you know who your audience is, you can set your date. Make sure you avoid big holidays, weekends and any other time when your target audience might be busy Remember to give yourself sufficient time to plan, organize and publicize your event.
Setting a budget is important as it’s easy to spend more than you intended. It’s worth asking one or two of your equipment manufacturers if they would be willing to partner with you to host the event. They may be willing to help defray costs and/or provide assistance on the day for demos or seminars.
Prep your team beforehand so that everyone knows what role they are going to play during the event. For example, someone should be tasked with greeting visitors at the door. Give staff some conversation starters so that they feel more comfortable mixing with attendees, and make sure everyone wears name badges.
Incentivize
You want to give people a good reason to show up, and great refreshments can usually do the trick. Find local gourmet food or beverage vendors near you that might be willing to participate in your event. You might offer to promote their business in your event publicity in exchange for their participation. Getting a local establishment to prepare and serve the food, rather than doing it yourself, will allow you and your team to be free to host attendees.
Special offers are another effective way to encourage people to attend. For example, you may want to offer discounts to the first ten guests to arrive or hold a drawing for a free or discounted treatment during the event.
Scheduling live demos on the day of your event allows you to show off the ease of treatment and features of your technology to all event attendees. Plan to raffle one of more of these services that are demonstrated as an opportunity to introduce clients to new services they may not have previously considered.
You may also want to offer a discounted or free treatment to any client who brings a friend with them on the day. This is a great way to make sure your event is full.
Publicize
Spreading the word about your open house is key to its success. Promote your event through your social media channels, via your blog and in your medical aesthetic practice in the weeks leading up to your event. Make sure you include directions to your medspa on all marketing material so that everyone knows how to find you.
If the budget allows and it’s appropriate for your target audience, you may also want to use local radio or print ads. Include information about any giveaways or promotions you’ll be offering at the event in all marketing materials.
For more insights that will support your aesthetic medical practice, contact the aesthetic medical business experts at Acara today!
