Without a specific set of criteria and industry expertise, it can be difficult to objectively analyze your aesthetic medical practice. The aesthetic medical business experts at Acara Partners have developed a proprietary system to evaluate both core aesthetic medical practices (plastic surgery and dermatology) and non-core practices (medical spas) based on competition and demand within their given market. This evaluation allows for an honest review of the market to assess your business potential and hones in on specific areas for improvement to grow your sales and increase your market position.
A key aspect to benchmarking sales forecasts against another comparable market is to qualitatively and quantitatively assess practices within a determined travel or mile drive time (MDT) radius of your practice. We look at metrics like size and scale of practice, concept alignment, and market entry, just to name a few. With these facts in hand, we send our experts and consultants into your market to secret shop the competition. We leverage 8 key criteria to rank everything from accessibility and visibility to the front desk greeting and consultation process. We compare this analysis to our database of practices, and compile the research to assume sales and properly position your practice against the competition.
FUN FACT: Our Senior Business Consultant, Robbi Grayson, may have seen more medspas, plastic surgery practices, and dermatology practices than anyone else in the world. We estimate that Robbi has visited well over 1,500 practices in her 7 years with Acara!
A keen understanding of your competition and knowing how to position your practice allows you to grow your sales with focused marketing and operational efforts. Contact our team today to learn more about competitively shopping your market and starting your Acara Partners Business Booster program.
