In 2009, Managing Partner Colleen Acunzo took a sabbatical from Acara Partners to support the growth of a local cosmetic dermatology practice in Connecticut. The goal was for her to take 2 years and focus on optimizing our 8-step consultation process. The practice that Colleen worked in was an Acara client at the time and acted as the testing grounds for our theories regarding marketing strategies, sales systems, and standard operating procedures. With Colleen onsite every day, we were able to ensure complete implementation of our plans, protocols, and processes. What Acara learned during this time was astonishing: A full implementation of our systems led to a $700K increase in sales (in a fully penetrated, well-established business)!
This experience allowed Colleen to hone Acara’s robust 8-step consultation process. Acara now has a comprehensive, thoroughly-tested sales model for each stage of your consultation process. In short, this includes:
- The Greeting
- Practice Overview
- Discovery Process
- Benefits & Features
- Plan & Pricing
- Test Close
- Overcoming Objections
- The Close
At her peak, Colleen was able to close over $50K in business in one day. Her inside tip? “Establishing credibility and then quickly building a personal relationship with the patient helps tremendously. Learn about their lifestyle, work, and family life to present solutions that will work for them.”
To learn more about Acara Partners’ 8-step consultation process, contact us today: 203-488-0028.