We hear the question all the time: “How can I increase my practice’s profits?”
Practice owners and managers often believe that they need to increase pricing, reduce overhead, or move locations to add to their bottom line.
What if we told you there is a group of devices that are producing, on average, over $200K in annual revenue for all Acara clients who implement them (with some reaching as much as $450K annually)?
When you pull the financials from 10 of your top performing clients and look for a trend, sometimes you find a simple answer. For us, the trend today is non-invasive body contouring.
Here are 3 reasons we believe you should consider adding a non-invasive body contouring device:
1. The proof is in the financials.
Acara Partners has worked with over 50+ clients who have purchased and successfully implemented non-invasive body contouring devices. As part of our management & marketing programs, we collect the daily and monthly financials from these clients. We set their sales goals and determine their marketing spend, allowing us to see the proven financial results firsthand.
2. Major marketing campaigns
Non-invasive body contouring devices are dominating the competition when it comes to medical aesthetic marketing across TV, print, digital, and all social channels. There are millions of dollars being poured into direct-to-consumer (DTC) advertising campaigns each year.
3. Two-year payback period
Based on the financials that we receive from our clients, we are seeing a typical payback period of 22 months. That shows how quickly non-invasive body contouring can impact the financial success of your practice.
Which device is right for my practice?
Of the devices available, Coolsculpting® is one of the highest revenue driving services we are seeing as we analyze practice financials. While we believe this trend will continue, we cannot say for certain that this will stick for any specific number of years.
It’s important to look at the facts and understand the details. Coolsculpting’s patent is said to be held through 2022, at which point other technologies may arise. There are also innovations happening everyday (such as HIFEM and other non-invasive body contouring technologies) that could penetrate Coolsculpting’s market share.
To learn more about these tactics or just or speak with our team, fill out our form to schedule time and discuss your practice.