A new year brings a new change to Facebook. Facebook has adjusted their algorithm numerous times over the last decade, continually adapting to a growing user base with varying interests. This time, Facebook is attempting to become one with their mission of “Bringing People Closer Together.”
What does this change mean for your business? You will need to adjust your posting strategy to optimize your reach. The Facebook Media Portal offers best practices for posting in the wake of these algorithmic changes. The experts at Acara Partners have interpreted this information and boiled it down to five key steps to ensuring you stay connected with customers and maintain a high Facebook return on investment (ROI).
Post opportune information that is relevant to your business. It is important to photograph events and connect this content with your followers. Humanizing your posts will increase your reach and lead to more business.
Avoid text-only updates. The latest Facebook updates will place an even higher weight on posts featuring media. Be sure to include photos or videos in your posts to maximize potential reach and engagement.
Do it live! Build anticipation and tell your followers that you will be presenting via Facebook Live. Share a story and be prepared with a plan of what you will be sharing. Make it personal, encourage questions and commenting, and address commenters by name when answering their questions.
Use more #hashtags. Join in on movements with popular hashtags. When writing hashtags, be sure to: keep it simple, avoid spaces and punctuation, and try to incorporate them into your sentences (The Acara team had a blast at #Starbucks today).
Be creative. What would you want to see when scrolling through your newsfeed? Put yourself in the shoes of your customers and create content that is unique, interesting, and engaging.
The world of social media marketing is ever evolving. Learn how Acara Partners can keep your business up to speed with a complimentary consultation.
