What creates success? Acara Partners CEO Francis X. Acunzo describes his 10-step best practices for achieving success and growth with your aesthetic medical practice. Below is part two, numbers 6-10, of the best practices – be sure to also review Fran’s recent blog that covers numbers 1-5. As a reminder, here are the 10 Best Practices for success and growth your medical aesthetic practice:
3 Passion & Drive
5 Sales & Marketing Program
9 Staying on Trend
10 Fair Business Practices
Below is a brief discussion on the Best Practices 6-10 for an aesthetic medical practice (the first five are discussed in the previous blog!):
This may seem simple but successful Medical Spas and Aesthetic Medical Practices understand the importance to have a Concept that is clear and concise. Oftentimes described in your mission your concept should identify the type of service program you offer, who buys your services and at what quality level. Locations that have identifiable Concepts are able to position themselves within the marketplace more clearly and thus be more competitive.
Unless you’re the First to Market, it is critical that you differentiate yourself from your competition. If there are 5 Medical Spas in your area, why will a client select yours over the other 4? Without specific differentiators you will be lost in the clutter of the competition and it will be difficult to capture your fair share of the market.
As the Aesthetic Medical world becomes more competitive you need to insure that the experience and services you provide are of the quality level that you communicate to the marketplace. Your quality must match the expectations you build through your website and other marketing vehicles that communicate your location’s message. Successful businesses test their quality through secret shopping, client satisfaction surveys and online reviews.
9) Staying on Trend
Every year new technologies and techniques are being launched to increase the level of results you can receive at a Medical Spa. Your client is well read and is seeking what is best on the market to accomplish the results they wish to buy. Successful Medical Spas are continually identifying new trends and implementing them as part of their program. It is important to do this before the competition so you can’t hesitate when launching new services. It should be a competitive action not a competitive response.
10) Fair Business Practices
When building relationships with vendors, clients or employees, successful Aesthetic Medical businesses do it with integrity and fair business practices. Negotiating fairly with your vendors, pricing fairly and consistently for your clients and managing your team consistently will create for you a long-term sustainable and successful business.
Questions? Be sure to contact the experts at Acara Partners.