With 2017 upon us, just what does the medical aesthetic industry have in store for the upcoming year? Here is a list of the Top 5 potential trends in medical aesthetics for 2017:
1. Expansion of Kybella Usage
2016 beauty experts have called this nonsurgical procedure “the next Botox”. Kybella is an injection that contains a naturally occurring molecule, which eats away at fat cells, leaving skin-tighter and the jaw line more defined. It has been referred to as a “miracle injectable”, as it reduces moderate to severe fat on the upper neck, also known as a “double chin”. 70 percent of Kybella users have reported both a physical and emotional improvement after treatment. Kybella will soon be approved for usage on other areas of the body as well, making this procedure one to look for in 2017.
2. Nonsurgical Fat Reduction Treatments
Nonsurgical treatments such as radio frequency and laser assisted technology, ultrasound technology, CoolSculpting, SculpSure, and Kybella injections work to catalyze fat loss in many problem areas on the body including love handles, muffin tops, and double chins. While these are not substitutes to maintaining a healthy and active lifestyle, 2017 will bring an increased interest in these treatments as ways to help with fat loss.
3. Selfie Previews
In 2017, we will see more computer based technology and apps that can show consumers a before and after shot of their face when given specific treatments. Medical spas and other medical aesthetic businesses can utilize this technology to discuss results and potential expectation gaps in real time. Clients will be better informed on options, treatments, and cost.
4. The Rise of PRP
Platelet rich plasma (PRP) has gained a lot of credibility this past year, specifically after a well-known celebrity posted pictures of herself getting a facial utilizing this process. Originally used in sports medicine and dental work, PRP has been around for many years and has proven to be both effective and natural. PRP comes from a small sample of the patient’s blood. The blood is spun in a centrifuge and separates the platelets from the plasma. The collagen grown from PRP will soften the appearance of sun damage, wrinkles, and sagging. This age defying option will be on the rise as we move into 2017.
5. Growth of Men and Millennials
With older men wanting to appear younger in the workplace, and younger men focused on appearance enhancement and age prevention, we will see an increased presence of men, as well as millennials (both women and men) having medical aesthetic services done in 2017. People in general are becoming more comfortable with services such as Botox and dermal fillers, as well as discussing these services with their friends and through social media. Here are some interesting points to note:
• Market share for both men and millennials continues to climb.
• People are more comfortable openly talking about and receiving medical aesthetic services such as Botox, dermal fillers, and laser IPL skin rejuvenation
• Most men above 40 are striving to look younger in the workplace
• Younger men and millennials of both genders focus on appearance enhancement and age-prevention.
With older men wanting to look younger in the workplace, and younger men and women focused on appearance enhancement and skin rejuvenation, this trend will definitely be one to look out for in 2017.
