The year 2017 is upon us and the importance of social media and digital communication will continue to grow as we begin the new year. Here are just a few of the important trends to take note of in 2017 and beyond:
• increased use of mobile marketing will be a trend worth noting in 2017. The youngest of the millenials will be turning 18 in 2017, making the most technologically savvy generation of adults to date. Already, the number of consumers accessing the web via mobile devices outweighs that of desktop users, and 75 percent of Americans check their phones at least once an hour according to a recent Gallup poll. As millenials continue to mature, these shifting trends will expand even more. So, it is important that your business has a professional and clean online presence. Make sure your website is compatible with mobile devices – if your website is not responsive to fit on a smaller screen, you may lose many potential contacts and customers due to poor functionality.
• the smartphone has the potential to influence the consumer’s in- store shopping experience as well with the power of beacon technology. Mobile beacons are Bluetooth driven devices that have the power to detect smartphones near them, and analyze the consumer’s shopping patterns. Beacons will have the power to send promotions and ads directly to your smartphone if you are in or near the store. This technology, if successfully finished in 2017, will bridge the in-store and mobile experience for the consumer, and leave them feeling more connected to your business than ever.
• influencer marketing will also prevail as one of the leading small business trends in 2017. Help target your desired audience by employing someone who is a trustworthy member of your audience to promote your business. Remember that the influencer must be trusted and respected by your community. Focusing on the number of followers a potential influencer has will not mean much if he or she does not have a strong relationship with your audience. Word of mouth referrals (which in this case is done online through social media) from a reputable member of your community will go a long way to grow your business and brand.
In addition to being the founders of the medical spa movement in the United States and experts in all matters related to the medical aesthetic, corporate health and wellness, and beauty industries, Acara Partners also operates its own digital marketing firm – Reach Beyond Marketing. This combination of specialty and expertise leads to Acara Partners’ leading and unique place in the market – and unparalleled results for our clients.