Acara Partners’ Business Booster is a two-month program that follows a proven two-phase system to bring your business to the next level by assessing and analyzing the market and competition, and creating strategic marketing plans.
In our last post, we explained the foundation of the Acara Partners’ Business Booster Program, where clients team up with our industry experts to identify opportunities to grow their business in target markets and attract new customers. This month, Acara Partners wants to highlight the next phase of the program, where our team begins to turn the data from Phase One into a comprehensive marketing plan that your business can utilize moving forward.
After synthesizing the data and insights collected in Phase One, Acara creates plans that outlines the necessary steps to grow your business. Phase Two of the Business Booster includes three points: an Action Plan, a Marketing Plan, and a Sales Forecast. The Action Plan reviews actions and recommended best practices for your business to follow, in the area of sales and operations. Improving these functional areas is pivotal to setting a solid baseline for the partnership to be successful, and with years of experience in the medical aesthetic and business consulting industry, Acara Partners has the systems in place to build your business up from where it already stands.
The second step, the Marketing Plan, identifies the goals and strategies for your business’s marketing efforts while outlining a realistic budget. Acara Partners understands that each business has its own brand and voice, and finds a balance between best practices and your unique selling position. Sample campaigns are created to showcase our work prior to rolling out these recommendations on a larger scale. During each cycle, the dedicated team at Acara Partners will coordinate phone or office consultation meetings with the business owners or managers to outline and review the goals, objectives, and strategies to identify exactly what we want to accomplish together and how we are going to achieve or exceed our goals for the upcoming sales cycle.
Finally, the year long Sales Forecast uses market assessment and historical data to provide realistic expectations for your business’s performance. Each of the suggestions made by the Acara Partners team is based on the years of experience working in the medical aesthetic industry. Through promotions, estimated budgets and returns on investment, and sample paid advertising campaigns, business owners and managers can feel confident about what to expect from their advertising spend. Additionally, partnering with an experienced business consulting and marketing agency provides peace of mind to business owners, who can focus on their internal practice rather than the time-consuming task of acquiring new customers and leads.
It is important to remember that working with Acara Partners is a mutual partnership, not a one-sided addition. Our experienced team works with you to identify the most successful path for your business, applying our industry-leading knowledge to your unique selling position to maximize your profits and increase sales. By working alongside one another, Acara Partners helps ensure that your business will reap all the benefits of collaborating with a thought-leader in the marketing, consulting, and advertising branch, specifically tailored towards medical aesthetic practices.
To learn more about our Business Booster and how to build a strategic marketing plan, contact Colleen Acunzo, Managing Partner, 203-488-0028 x305 or email at cacunzo@acarapartners.com.
