The universal influence of social media can have a profound impact on your business – it provides a limitless platform to grow your brand and digital presence. The Harvard Business Review confirms that “at its foundation, social media is simple: if you share good stuff, people will reshare it, and you’ll get more interaction and more followers.” The first step in social media sharing is often overlooked: the importance of social media sharing by your team and coworkers.
Although it may seem your brand has limited channels for social sharing, that isn’t the case. As Social Business Strategist Angus Nelson points out, “The number of channels through which a company’s employees can reach, however, is significantly more diverse and potentially more powerful. Not necessarily in sheer numbers, but by the likelihood of being trusted and seen.” This phenomenon is backed by the recent 2013 Edelman Trust Barometer, which found that employees rank higher in public trust than a company’s PR department. Essentially, your employees are the catalyst for social media success. They are your greatest brand ambassadors!
Convincing your employees to share your business’s posts can be trying, but we are here to help! Acara Partners recommends the following steps to successful social sharing:
- Make your team aware of the importance of social sharing. After all, the company’s growth and success is also their own.
- Create interest around posting and sharing with more personal, less “sales-y” posts such as for the holidays, events and spur of the moment, in-office happenings. It is a nice reminder that your company and employees are people too – not just workers!
- Get your team excited to socially share, instead of feeling like they are being forced to share. Recognize your team for sharing and let them know how it is affecting the business. Have you gotten more leads or higher engagement on multiple social media platforms? Tell them!
- Finally, the person requesting the social sharing should be doing the social sharing as well. Be the leader, take the initiative and be excited about your business to ignite excitement in your team.
With a little effort, you too can benefit from your employees’ individual networks to reach exponentially larger audiences. Here at Acara Partners, we hope our four tips for social sharing help expand your social REACH!
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