As technology continues to invade and pervade all facets of life – both personal and commercial – the unceasing adoption of mobile technology in the form of smartphones, tablets, and hybrid laptops of all shapes and sizes has necessitated a change in approach for web developers and SEO experts. It is essential that today’s websites offer a user experience that does not discriminate against any one user, a unique challenge that has been addressed by the onset of responsive web design with mixed results. Gone are the days when static, fixed-width websites remain the standard for establishing and maintaining an online business presence.
This transition in design and practice has not been perfect. Too many web developers fail to properly construct his or her sites with lean and efficient performance in mind. If a site is too bloated, or heavy, issues with lag arise and load times can skyrocket, a problem that is compounded if and when users browse with less powerful mobile devices. A truly lean design seeks to reduce load time and potential detriments that follow a lag-filled site – loss of user engagement, negated opportunities for lead conversion, or even reduction in brand equity due to negative user experiences. Google does not take too kindly to this phenomenon as well, and often lowers search rankings for bloated sites, effectively alienating potential new users from accessing the site and wasting any previous SEO efforts to improve a site’s search ranking. If you see decreased web traffic for your best keywords on Google Webmaster Tools and Google Analytics, poor web design may be one of the causes
Designing and implementing a website for your business necessitates careful considerations towards its target audience – none should be penalized on Google Webmaster Tools for the device they choose to browse with. Our experienced developers at Acara Partners craft lean responsive websites that both optimize load time for users on all devices and bolster search rankings. It is our aim to uphold the highest standards of development that do not detract from the user experience. Don’t settle for a responsive web design approach that cuts corners – opt instead for responsible responsive web design offered at Acara Partners, the right way to do responsive websites optimized to appear at the top of the search engine result pages (SERPs)
