Does your business use Google AdWords? If it doesn’t, you may want to rethink your SEO strategy! Acara Partner’s Digital Analyst, Jeff Davis, shed light on an article featured in The Age called, “Do Google AdWords Really Work?” In his opinion, it certainly does – it’s all about probability, numbers and optimization. So to start, how does Google AdWords work?
Google AdWords, also known as paid search, allows companies to appear in search results for relevant keywords and phrases. Google AdWords is an effective way to build upon a thorough SEO effort and it will often drive targeted leads to a specific landing page that otherwise could be lost to the competition. Google AdWords allows your business powerful goal tracking tools so you can see exactly when and where money is being spent. Not everyone will click on the paid search ads, but many more click on them than you would ever initially think.
Google AdWords can also be directly linked with Google Analytics. Here’s the key: there are a lot of optimization techniques in AdWords and it’s essential that a business has a qualified paid search specialist effectively manage its ad campaigns (if you don’t have the expertise yourself). Using advanced AdWords features is the difference between an average paid search campaign and a successful paid search campaign. Optimized campaigns have the potential to make a return on investment, so it’s critical that you work with someone who knows what they’re doing.
Using Google AdWords properly and to it’s highest potential can create a large return on the investment of the campaign. Combining paid search with diligent SEO efforts can result in long-term improvement in overall business success. Get your business where you want it to be with Google AdWords!
