QR codes, or otherwise called “quick response” codes are a call to action. They direct customers to link to specific information through their camera enabled smart phones. The use of QR codes has been slow to be embraced, as not all people understand how to use them and what they can provide. The future of QR codes has not yet been determined, but there is enough data indicating that there is an upswing in usage thus making them an important part of your advertising strategy.
The use of QR codes in health care and especially medical spas has great value. Using QR codes in your ads, collateral material and even on in-house signage is a best practice. It gives a direct pathway for your customer to reach specific and detailed information. Not just a link to your web site, but content specific information.
Medical Spas can use QR codes in the following ways:
- Introducing Staff/Doctors
- Patient testimonials
- Patient education on specific services
- Special event information
- Video link to either a tour of your facility or service
- Before and After Portfolios
- Link to consultation booking
- A coupon or special incentive
- Contact information
- Micro-site (a targeted concise mini-website with a single focus)
QR codes should be used in your marketing materials, such as brochure, business cards, and generally anywhere that your customers have a chance to learn about your business. Although QR codes are not visually esthetic, they can be creatively incorporated into your marketing signage. You can encourage your desk staff to teach your clients how to use them, so you can further your reach. Provide clients a link application that they can download on their smartphones; people shy away from what they don’t understand, but knowledge is power.
Creativity and unique content is what customers want to see when they select a QR code. Acara can help with a strategic program for the use of QR codes with your business.
