Many of our clients ask us about the daily deal internet programs such as Groupon, Living Social, etc. We typically discourage the use of such special offers for many reasons. First, they can harm your position within the marketplace; second, the volume of “cheap” services sold can easily clog your system (need for additional staff, etc); third, typically they cost you money by the time you’ve serviced all of the offers sold; and fourth, they quite possibly are against certain laws or regulations that exist in your state.
Your input is greatly appreciated on this topic.
