The Dow Jones Industrial Average is down, the unemployment reports are bleak and economists are discussing a Double Dip recession. What does this mean for medical spas and cosmetic practices?
Not too much as far as Acara is concerned. Over the past few years my team has seen many medical spas and cosmetic practices falter and fail but we have also seen many that have had double digit increases in their sales. It’s easy to point to the economy when your business is not succeeding, it’s a lot harder to point to yourself.
Acara speaks with and/or visits over 100 medical spas or cosmetic practices every year. The ones that are succeeding have ownership that is investing in their business with new technology, sales systems, marketing programs and management expertise.
If your business is not succeeding analyze how you are conducting business and if you don’t have the capability to do the analysis yourself then hire professionals who have a track record in growing successful medical spas and cosmetic practices.
Acara’s clients are proof that you can succeed during a recession and they don’t fear a “Double Dip”.