Still think social media is just for teenagers. Not convinced social networking is in your business’ future. Perhaps you should think again – here are some recent stats from Facebook:
- More than 350 million active users
- 50% of our active users log on to Facebook in any given
- More than 1.6 million active Pages on Facebook
- More than 700,000 local businesses have active Pages on Facebook
- Pages have created more than 5.3 billion fans
Hey – it’s free! Social networks such as Facebook provide a venue or marketing vehicle that can take the place of or enhance more traditional methods of marketing.
Social Interaction with Clients / Potential Clients – this is one of the primary goals. Reach your target audience. You don’t want to be out of sight, out of mind.
Branding – enhance your brand image. Show the world or atleast your clients/potential clients who you really are. Cutting edge, super knowledgeable, a leader… and you care about your clients and what they think. You are in sync with them.
A hub feeder – if you website is the hub, then FB, Twitter, Myspace, Your Blog, etc… are links into the hub.
Exclusivity – generate exclusive promos for your medical spa and cosmetic practice fans.
Events – promote educational seminars and special events to your fan base
Creating a page is easy, promoting it well is work. Do you have a successful fan page? What did you do to get the word out? How do you engage your clients?