We live in the “Instant Age” with e-mail, tweets, wall posts, IMs, text messages, and voice mail. It is fast and exciting to be able to communicate so quickly and efficiently with each other and our customers. The only problem is that it tends to condition us to think that everything should be so instant in business.
Brenda Palumbo, Acara’s VP of Operations, is always the first to remind me that a sustainable business is built over time and grows incrementally. Overnight success is for movie stars and hot trendy restaurants not medical practices and medspas. Just because we use many of the immediate forms of communication developed in the Instant Age it doesn’t mean that our businesses will be (nor should be) “instant”.
When implementing our marketing programs the prudent business owner needs to be watchful of the trends over time. Whether your business is currently failing, in need of a business boost or attempting to reach the next level there is no instant fix to the problem, a problem that most likely took many months if not years to create.
Like the turtle, slow and steady wins the race…even in business.
