The number 1 question I get when it comes to a new procedure or device is whether it is going to be a trend or just a fad. Clearly we would all like to stay away from fads and only implement trends. But no-one has a crystal ball. A few years back, anyone who thought Laser-Assisted Lypolysis was going to be a passing fad missed out on one of the hottest services on the market. Being first to market is an extremely valuable position, and when your not the first or at least one of the first, you end up being in that awful position of playing catch-up and responding to your competitors by adding the service (though oftentimes too late).
Now Zerona is hitting the market. A Body Slimming low level laser device. What’s one to do? Add Zerona or play “wait and see”? Business is about taking risks (though they should be calculated risks) and if you plan on being a strong player in your marketplace you need to be the first mover as many times as possible. Does this mean that once in a while, every few years, you may implement something new that just “doesn’t take off”, sure but if you are on the cutting edge and first to market multiple times, it will pay off in spades.
We are seeing tremendous initial success with Zerona (our first launch is over $75K in their first month sales). We have recommended it to many of our clients throughout the United States. We believe that it can be a very exciting new procedure that complements Laser-assisted Lypolysis and Medically Supervised Weight Loss.
Will it be a new trend or just a passing fad? No-one has a crystal ball but I’d hate to be sitting on the sidelines watching everyone else succeed if it truly the hottest new new trend in medical spa services, as we suspect.
Let Acara show you how we launched our first Zerona with over $75K in sales the very first month. We are now offering a Zerona sales and marketing launch program for Medical Spas and Aesthetic Practices. Give me a call or e-mail me, I’d be happy to tell you more.
