This coming Tuesday, Acara’s VP Marketing Deb Roberts, will be presenting her thoughts on Branding a Medical Spa. One of the topics that she will be discussing is how your business culture is at the foundation of your brand. When you say “brand”, most individuals think name and logo. That is just the beginning of the branding process. A critical element of true branding is identifying how you communicate your company’s culture through tangible elements (words, phrases, colors, decor, uniforms) to reflect who you are as a company and why someone would want to buy your products and services.
This is just a taste of Deb’s insightful Webinar: Brand Strategy: Mission Critical to MedSpa Success in a Downturn Economy that is being presented this Tuesday, March 10 at 1:00 p.m. EST, 10:00 a.m. PST. Hope to see everyone there.