It is difficult to see so many very brilliant people continue to make the wrong decision: no decision. During difficult times in business, it is necessary to make decisions swiftly and precisely. I wrote a recent post that talked about MedSpa Insanity, drawing from Einstein’s definition, “…doing the same thing over and over again and expecting different results”.
If your Medical Spa is only breaking even or, even worse, losing money, then there is only one wrong decision that you can make: no decision. You must act now, implement change, but do it with knowledge and expertise. Most of the time, owners are frozen in their tracks because most decisions include spending money and typically that is a resource that may be scarce. That is the reason why your decisions need to be based upon proven industry successes. Now is not a time to “try something new” to see if it will work. It is the time to implement tried and true marketing programs and management principles.
“I never worry about action, only inaction”, stated Winston Churchill. Heed his advice, don’t be a “doe in the headlights”, stick in your tracks, take action and do it now!