It goes without saying that yesterday was a very important day for our country. A day when we inaugurated our 44th President. A new administration that the entire nation is hoping will lead this country to economic stability over the next few years. I was inspired by his Inaugural speech, specifically when he said that the nation must choose, “hope over fear, unity of purpose over conflict and discord”. Clearly in order for our country to move forward successfully this will be critical. But more importantly, for small business owners and Medical Spa business owners and operators we need to listen to his words and use them as our inspiration in 2009.
During difficult economic times, it is so important that we, as business leaders, hold onto the hope for the future and not allow fear to overcome us or our teams in conducting business day-to-day. It is a sign of a true business leader that can remain strong in the face of adversity and succeed.
In addition, we must provide our teams with their purpose, they must remain focused on what is important to be successful: great customer service, high quality results-driven services and identifying our client’s needs and offering them the best possible solutions. It is your job as a Medical Spa leader to insure that your team remains focused on their “purpose” because when they don’t there is conflict and discord that occurs within our businesses.
I hope that all of you take our new President, Barack Obama’s words to heart using them as your inspiration to conduct business day-to-day as we work through these trying economic times.
And before I sign off on this post, I want to give everyone hope that if you consistently apply solid management and implement effective/efficient marketing you can succeed during a recession. We see it every day throughout the country with many of Acara’s clients.