Before and After Pictures Sell Your Med Spa
“A picture is worth a thousand words” and “Seeing is believing”. Apply these ideas to the marketing and advertising of your medical spa or cosmetic practice. Statistics show that people have greater recall with pictures versus words.
When I say “pictures”, I mean Before and After photos. BA’s are compelling. They also help manage your client’s expectations about what can be accomplished and remind them just how deep those wrinkles were before the Juvéderm™ injections they received a month ago.
Canfield Scientific in one company that has photography equipment, plus the Visia or Reveal as two great options for taking great before and after images – and revealing your client’s skin’s condition.
Acara’s top medical spas’s use Before and After images in the following ways:
- BA Book: Make this available in your waiting area and use during your medical spa consultations; both for the initial consultation and for discussing additional services.
- Website: Place Before and After images on your aesthetic practice website.
- Print or Direct Mail: BA’s can be a very effective lead generation tool when used in print or direct mail advertising.
NOTE: You must have written permission to use your patient photos. Vendor before and after images are another source you might want to consider using; especially until you’ve built your own library.
