Earlier this year, I wrote an article in conjunction with our Interior Designer, Pia Prevost, on Medical Spa Interior Design. It was published in The Medical Spa Report. I thought I’d share this with everyone. In addition, if anyone wishes to share interior design or architectural tips with the readers please feel free. If you are interested in Acara’s Interior Design Services please contact me at 203.488.0028 x303.
When it comes to running a successful medical spa, don’t underestimate the power of design.
Jan 1, 2008
By: Francis X. Acunzo, Pia Prevost
Medical Spa Report
In business, it is often stated that to launch a new venture, you need three key ingredients: demand in the marketplace, skilled management, and capital. But when it comes to the world of medical spas, this three-variable formula is missing an element that is critical to the long-term sustainability and competitiveness of a medical spa: great design that successfully communicates a vision, mission, and concept. We often focus on our websites, advertisements, and printed collateral and lose sight of our most visual and experiential marketing asset—architecture and interior design.
Foregoing the utilitarian approach to design typically associated with a medical facility, you build expectations in the marketplace that must be met when you use the term “medical spa” to describe your business. Failing to meet those expectations can cause you to falter. Be sure to focus on the impact the facility will have on all five senses. Attention to detail is imperative in successfully turning a medical facility into a world-class medical spa. People often attempt to do this without the right professionals or with no professionals at all. When seeking an architect or interior designer, verify his or her experience in designing medical spa facilities. Great medical spas have one thing in common—their design is effective, efficient, and impactful.